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What is the Best Payment Model: RevShare/CPA, CPC or CPM?

arnaud
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Joined: 21 Jun 13
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What is the Best Payment Model: RevShare/CPA, CPC or CPM?

I am currently working on a CPA or RevShare model. I think they are the most efficient but maybe not as used as CPC or CPM.

So...according to you guys which is the best?

Thanks.
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Last edited by cecille.l on 03 Jul 13 6:09 am, edited 2 times in total.
Reason: grammar
 

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cecille.l
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Hi Arnaud,

I think think depends on which side of the boat you're on. If you're the advertiser, CPA would be more cost-efficient in that you only need to pay once the action you required is completed like the form has been filled out, or the survey has been completed, etc. This may be difficult for affiliates to promote though as users tend to avoid filling out information over the web, even if you're offering a freebie. Still, there are affiliates who have found success in CPA.

I think CPC is the easiest way to monetize your site, and most affiliates and bloggers/web owners as well go into CPC to earn a bit more on the side.

Hope that helps. Have a good day!
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Cecille


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arnaud
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Hi Cecille, thank you for your fast answer.

I would think that CPC can bring a lot of traffic to your website but it´s not a traffic that can totally monetize your website, so the audience brought is less trustworthy maybe.

However CPA can bring money to your website but it´s tricky to find the right affiliates because they are more focus on your offer in order to see if they can lead a lot of visitors who spend money on your website.

That´s why maybe my question, as I am working on a CPA model, how to find the right affiliates? The affiliates who are in the same industry than you, but they could be competitors quite often, isn´t it? I think it´s an interesting question that can concern a lot of merchandiser.

Thank you for your feedback.
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cecille.l
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However CPA can bring money to your website but it´s tricky to find the right affiliates because they are more focus on your offer in order to see if they can lead a lot of visitors who spend money on your website.


This is the aim of most, if not all, affiliates because they will not be raking in money otherwise. The goal of CPA from the affiliate's point of view is to get the users to complete the action the advertiser/merchant requires. If the users doesn't, then the affiliate doesn't get paid. It's wasted effort on the affiliate's part.

Offervault is a popular CPA network. You might want to check out their fees, etc and join their network. Joining a network makes it easier for you to find affiliates who will promote your product. If you're intent on going solo, then you can frequent affiliate forums to scout for new affiliates.

Hope that helps! Have a good day!
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Cecille


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kateorangefirst
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CPC is good for publishers but not for affiliate. Targeting traffic it's a real chance to have profit anyway.
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magentoocodewire2015
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CPC is popular with text-oriented ads that appear on search engines while CPM is popular with image-oriented banner /display ads. Mostly, I support CPC for getting targeted traffic in the better way.
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