Joined: 24 Oct 06
22 Nov 06 11:15 am
You would definitely benefit from using your own Landing Page in this case. There's another reason besides the pop-up, and that is (it seldom happens) that Adwords sometimes reject your ad because the back button does not work.
I've had this happen a few times to me. Basically this is the normal flow:
Ad => CB Hop => Merchant
So if you try and hit the back button, it goes to CB and bounces back to the merchant again. Adwords SOMETIMES bans that. It happened to me 3 times.
Ad => Landing Page => CB Hop => Merchant
Solves 2 problems. Pop-ups and Back Button.
There are obviously much more benefits which I'll post later...