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Problems with Domains in Google Ads: Why They Happen and How

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Problems with Domains in Google Ads: Why They Happen and How

For affiliate marketers, a domain is not just a website address, but an important tool that can make or break your advertising campaigns. Issues with domains in Google Ads can cause your ads to get disapproved, get lower quality scores, limited ad impressions, and ultimately make you less money. In this article, the team at YeezyPay, a service that provides access to trusted Google Ads agency accounts, will look at the most common domain problems that come up in Google Ads, explain why they happen, and give you effective solutions.

Why does Google Ads block domains?

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Google Ads aims to deliver a positive user experience and thoroughly evaluates all websites advertised on its platform. A domain can be blocked for several reasons, which we will briefly discuss below.

Violating Google Ads policies

If a domain promotes prohibited content such as pornography, drugs, weapons, or contains scams, malware, or phishing, it may be blocked. This issue can often be accompanied by the "Malware" error, which is triggered by scripts on the landing page or pre-landing page that Google considers suspicious.

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Low landing page quality

Google Ads assesses the relevance, loading speed, ease of navigation, and overall quality of landing pages. If a page fails to meet user expectations, the domain may receive a low-quality rating, resulting in limited ad impressions.

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Incorrect conversion tracking setup

An incorrectly configured conversion tracking system prevents Google Ads from measuring the effectiveness of advertising campaigns. As a result, Google may block the domain because it cannot verify that the ad delivers genuine value to users.

Suspicious activity

There are a few things that can raise red flags in Google Ads and potentially get your domain blocked:

- A sudden sharp increase in traffic
- Use of bots or automated traffic
- A lot of people clicking on your ads but not converting

This kind of activity can make Google think something sketchy is going on. It could also be that your competitors are trying to sabotage you by deliberately sending bot traffic to your domain to get you in trouble.

Even if you know your domain isn't breaking any rules, Google's systems might still block it out of an abundance of caution, especially for ads that are promoting services in grayhat niches like gambling or dating.

In cases like this, using a trusted Google Ads agency account can help. These accounts tend to get faster and more lenient treatment from Google's moderation processes, which reduces the risk of your domain getting blocked. You can access these kinds of agency accounts through YeezyPay.

How to fix domain problems in Google Ads

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Now that we know about the common domain problems in Google Ads, let's look at some simple ways to solve them:

- Check the domain for compliance with the rules: You need to carefully review the Google Ads policies and ensure that the domain does not violate any of the above points. For example, if an affiliate advertises dietary supplements that belong to the nutra vertical, they should make sure that the pre-landing page or landing page does not use unproven claims about the medicinal properties of the product.

- Optimize the landing page: This method of solving domain problems involves improving page loading speed, as well as optimizing usability and adding quality content that will meet the expectations of the target audience. For example, when promoting a crypto offer, you can add reviews, information about the platform creator, a potential user's action plan, video help, success stories, etc., to the page.

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- Set up a conversion tracking system: In case of problems with the domain, it is important to install Google Tag Manager and set up tracking of targeted actions on the site. For example, if an affiliate advertises an online store with CBD offers, it is crucial to track the number of orders, items added to the cart, and user registrations on the site.
- Contact support: If a domain has been blocked, one of the options for solving the problem, even when working with grayhat verticals, is to contact Google Ads support. The affiliate must provide detailed information about their landing page, advertising campaigns, and the reasons for blocking specified in the advertising account. However, this method has one caveat: you need to be prepared to provide evidence that the problematic domain does not violate the Google Ads rules.
- Use a new domain: In some cases, it is easier and faster to register a new domain or buy a dropped domain than to solve problems with the old one. However, when using dropped domains, the affiliate must spend additional time studying the domain's history, and even if the domain is of high quality, there is always a risk of encountering fraudulent sellers. Also, when choosing this method of solving the problem, it is important not to forget about setting up a 301 redirect from the old domain to the new one to avoid losing traffic and maintain SEO ranking.

Using trusted Google Ads agency accounts to avoid domain problems

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When running ad campaigns, most issues with domains come up during the moderation process conducted by Google's automated systems. The main problem is that Google's automated systems tend to be very strict when reviewing ads and websites especially those in grayhat niches. They end up blocking domains or suspending accounts, which can really hurt the affiliate's business.

One smart way to get around this is by using Google Ads accounts that are considered "trusted" by Google. These are accounts belonging to advertising agencies that have a strong track record of compliance. Because of their status, Google gives them priority reviews and applies less strict moderation.

By running ads through one of these trusted agency accounts, affiliates can reduce their risk of domain blocks or account suspensions. It helps them avoid all the hassles associated with Google's strict review process. Services like YeezyPay provide access to these kinds of trusted accounts.

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Conclusion

Domain problems in Google Ads are a big challenge for affiliates and can cost a lot of money. To avoid these problems and keep your ad campaigns running smoothly, you need to understand why domains get blocked and use the right strategies. This includes optimizing your site, setting up conversion tracking, and at least complying with Google Ads rules.

In complex cases where regular methods don't work, using trusted agency accounts is an easier and more affordable solution. For experienced affiliates, this remains an effective way to get guaranteed access to Google Ads without extra hassle or needing other tools and resources.
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