30 Nov 09
06 Apr 10 7:16 pm
The quality score is more dependent on the relevancy of the ad to the content on the landing page.
So if your content contains the keywords that you are using for your ads then your quality score won't be a problem.
For example if you adgroup is focusing on WOW Strategies and your landing page is all about Farmville then there is no correlation and the quality score will be low, independent of original content. But if your content is all about WOW Strategies then you'll be fine.
One of the best things to do is to try a few different adgroups and see which ones ranks well in terms of quality. If any don't then try to figure out the disconnect and fix them.
EDIT: I'll also add a few things that affect quality score...
And also, your quality score will change as you go because Google looks at your CTR when determining how relevant your ad is. So if you are naturally providing what people are looking for your Quality Score will increase naturally. If not then it will hurt you.
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