08 May 09 9:36 pm
PPC Landing Pages
If I get most of my traffic from PPC, do I really need 30+ articles that PPC visitors never see? That seems like overkill to increase the quality score.
Could I repurpose some of those content articles as PPC landing pages? They all have useful content (which would help the quality score), plus 3 affiliate banners/links per page, and a popup signup box. It would be great if I could use some of those articles for SEO + PPC.
Has anybody tried sending PPC traffic to content pages with the side-bar links active? I understand Mark's point about forcing PPC visitors to focus on the affiliate links on that landing page, but would it really be so bad if they checked out other pages (with 3 affiliate links per page) too? And wouldn't they be more likely to opt in after reading several articles, rather than seeing one landing page?
I'm happy to run my campaigns according to Mark's recommendations... but I wonder what would happen if I tweaked those recommendations a little.
I'd appreciate any advice on these points. That'll save me lots of time and money in split testing.