26 Jul 12 11:10 am
darren.ackers wrote:Hi All
My marriage site is not quite there on the organic results. Its making sales but I have no idea which PPC keywords are converting. Is there anyway I can test to see which are converting?
My site is save my marriage based and the keyword marriage tips is using 50% of my budget.
It's easy to track lead conversions by sending specific keywords to specific landing pages, but tracking sale conversions can be a little tricky.
Dunno how you would do this with non amazon, clickbank products so i'll just go out on a limb, and assume you're either a clickbank or amazon affiliate.
If the products you are preselling are clickbank products i'd track them by using a tracking id for the page you're sending traffic to.
Amazon also has something similar they also call tracking ids. These end with -20, so you could assign each landing page and campaign its own tracking id e.g. landingpagea-20, landingpageb-20.
So if you make a sale via the tracking id landingpagea-20 (or your clickbank tracking id), you can track back the campaign that made you that sale and hence the keyword that made you the sale in the process ;-)
I also use a tool called keywordspy at keywordspy.com to track the ppc keywords used by competitors in my niche.
What, you should be looking for are advertisers who have been advertising certain keywords for a long period of time with a good roi.
Although not fullproof, it's a good sign they're making money with those keywords.
You can then either take those keywords and target them organically OR use the same keywords and advertise on other networks like adknowledge.com (=just an example, haven't tried them yet).
Hope that helps somewhat.