PPC -> CPA. How is this game can be profitable?Hey guys, I'm researching everything about PPC and CPA. Good content, advices, suggestions, techniques, etc. But this is only a theory. In practice, there is a real problem: cost per click and overall ROI. Almost always, ppc price for any niche keywords (ie in Adwords) isn't good for making a profit. For example, in dating niche, almost all keys are priced in $1-2 range, and payouts are $4-$6 per lead. So it looks really hard to make a profit here. Same situation for any other niche too. So what's the key? How do people manage to become profitable? I guess, if one pays $2 for click on dating keyword (for example), he makes a profit somehow or he is an idiot. So, how do people get managed to be profitable here? Where they find low cost words (if any) and who bids on $2 per click with $5 payout offer.
wollowra wrote:Hi Tim,
Yes, PPC should be only 10 to 15%% of your overall traffic strategy in my opinion.
Google have recently banned thousands of accounts and some people are left scratching their heads why.
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