13 Dec 06 2:32 am
Newbie questions regarding Affiliate Programs and Marketing
Sorry about the long essay of questions, I just think they all are about the same sort of thing. What is everyone elses thoughts on the following?
Is it possible/result of experiment whereby you have no ads, just your affiliate links, newsletter signup etc, compared to a site with ads well placed (optimized).
What sort of percentage of visitors stay longer at your site and give you more money or do they just leave? Do you end up driving your visitors away and lose money because they might have bought a product
you are an affiliate of, but instead just leave or click on an adsense ad?
I personally find that when I visit a site with no ads, I find it more refreshing & if it is well layed out, looks attractive and has valuable content I normally stay for quite a while, whereas with so many ads,
I get distracted with my train of thought and click an ad to see what it is about...
i.e. 50 cents odd for an add compared to say $10.00 plus for the sale & or even more for the newsletter signup.
My understanding is that ads are a great way of earning money if you have a average site or if you are targeting the wrong visitors to your site, or if this is the main aim of your site.
If you have an excellent site with lots of traffic, wouldn't it be better to have standard (non-Google) advertising and how much do companies pay for this - more than Adsense?
I believe the best place for ads is when the visitor has already signed up for something - newsletter, membership, forum, blog - where they will come back to the site in the future.
What sort of percentage of visitors that click on adsene ads come back to your site or remain browsing your site, sign-up to your newsletters or buy products that you are affiliated to ? Is this measurable?