14 Mar 08
13 Dec 09 10:37 pm
Well you can do both actually.
The adgroup CPC will be the default you start with for the whole group when you do not have an individual Keyword CPC set.
You can set the individual keywords later.
So if you had 3 keywords in an adgroup and you set the whole adgroup CPC to say, .60, then the keywords in that adgroup will be set at .60,
then you wanted one of those keywords in the adgroup to be set at .40, then only that 1 keyword will be set at .40 and the others will stay at .60
Hope that helps.
Enjoy the little things, for one day you may look back and realize
they were the big things.
-- Robert Brault