09 Jul 06
26 Jan 14 10:03 pm
To be honest there are a lot of things in the online marketing world that might make you scream. An important thing to learn is that you can't always rely on your own personal likes or dislikes to decide what other people out there in the world (most importantly your potential customers) are going to respond to.
If everyone in the world found those popups to be so incredibly annoying, then those people would stop buying the products they promoted, and marketers would lose money. Then marketers would stop using the popups. Marketers are really good at responding to what makes them money and what doesn't.
Personally I understand your fury -- I'll never sign up through a popup window that appears twenty seconds after I reach a page, before I'm even half way through the article I'm reading. I don't even know if I like it yet! But for every one person like me, there's another person who is happy to do it. So it goes on.
A marketer might also assume that someone who is easily annoyed by popups isn't likely to be particularly impressed by getting a lot of emails, isn't likely to buy what they're promoting through those emails, and so is not their target audience anyway. Doesn't matter if they get a little annoyed. But that's mighty cynical :)