25 Jun 06
30 Jul 06 2:51 pm
My Rocket Piano Landing Pages with PPC
I thought I'd be the first to post a message to this sub-fourm since it's been empty for a while. I'm hoping to get some advice for my Rocket Piano campaign. Please feel free to be brutally honest. I PM'd Mark after I first launched it and he gave me helpful tips. Some I implemented, some I've been holding off on.
Anyway, I started an Adwords campaign around the beginning of July and decided to just use a single page with some presell and a lead capture box. I decided against a review site, since I just wanted to tout the benefits of RP.
Results to date:
AW spend: 137.14
sales (4 copies/1 refund): 80.08
Initially my CPC was kind of high, but with active work on my KWs and bids it's down around .25. I don't think this is too bad and if I was getting a 1% conversion rate, then I would have a profitable campaign. Though just barely.
Here are the 2 landing pages I've tested. The first one only had about a 50% CTR to the RP sales page and I think most people didn't want to read a long sales page:http://www.recitalist.com/index.html
I'm currently using this much shorter landing page:http://www.recitalist.com/index2.html
I'm getting better than a 90% CTR to the RP sales page with this one. I've been working on my ads, and it has been an effort to get the CTR up to %1.5.
To be honest, I've run a few of these PPC campaigns for CB products and have never made a profit and I've been at it for about a year. One of the reasons I joined Affilorama was because I was impressed with Mark's ability in this area as demonstrated in the introductory videos.
I've been more successful at affiliate and Adsense sites. I'm not sure if CB affiliate stuff is really my game, but I would at least like to have one profitable effort.
I can post some of my ad copy and snippets of the KWs I'm using if that helps.