Struggling with Adwords or Yahoo Advertising? Find and discuss ways to improve your CPC, ROI or conversion rate. Get advice and share ideas on ad copy.

My first Adword campaign - Any advice?
lunatunes
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02 Jan 07 1:47 am

My first Adword campaign - Any advice?

Ok, I did it. After 1 1/2 months of reading I decided to start with doing
Adwords. I figured I could do that relatively quickly while building my
website. I'm the last ad of 4 or 5 ads. Is this because I just began the
campaign or because of the low cost per click.
If Mark or someone could take a look at my ad and give me any suggestions
I would be so grateful. I'm nervous and exited at the same time :lol:
Just do a search for "obsessive compulsive disorder"
I have the green URL titled BeatOcd.com.
The ad says "You can win the battle against your Obsessive Compulsive
Disorder(OCD)"

Thanks Much,
Randy
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chatyak86
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02 Jan 07 5:36 am

 For anyone reading this, do NOT type that in to look at lunatunes ad.... it is only going to hurt his quality score by having more searches and no hits.... I think you ad is good to start with... try

Have OCD?
Become anti-ocd in 6 days..

etc...

Focus on the benefits.

Adrian,
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sean06
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02 Jan 07 6:44 am

 Are you split testing your ads? This is a really easy way to see what works and what doesn't.
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promocode
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02 Jan 07 3:46 pm

 Congrats Lunatunes on getting your first ad up :)

Are you going to your own landing page or directly to the merchant? Seeing where your prospects are being sent may help in determining the best approach for an ad.

PC
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lunatunes
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02 Jan 07 4:38 pm

 Thanks Adrian....didn't realize that :? So your saying that even doing a
search for obsessive compulsive disorder would hurt even though you dont
click on my ad?

I am split testing the ad Sean. I changed the title on the second one from
Beat OCD to Beat Obsessive Compulsive Disorder. The second one is farther
up on the page at this point. Both ads read as follows:

You can win the battle against your
Obsessive Compulsive Disorder
BeatOcd.com

The ad takes you right to the merchant page: http://www.beatyourocd.com

The only problem is the green BeatOcd.com on the bottom goes to nowhere
at this point. It takes registefly.com up to 48 hours to forward it.
Is there a way I can link my domain name to the merchant another way?
A faster way?

Thanks all :D
Randy
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chatyak86
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02 Jan 07 5:13 pm

 Well the more searches you have without people clicking on the ad is going to make your ad look like it's underperforming, so I was trying to save you some quality score by not having the whole forum searching for your ad without clicking on it. Just let the domain process do it's thing - not much else you can do.


Adrian,
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02 Jan 07 6:09 pm
The only problem is the green BeatOcd.com on the bottom goes to nowhere
at this point. It takes registefly.com up to 48 hours to forward it.
Is there a way I can link my domain name to the merchant another way?
A faster way?


Hey Lunatunes, are you saying that your ad leads to an error page right now because your domain hasn't propagated? If so, pause your ads until it does or you'll be wasting your money and as Adrian says you won't be endearing yourself to Google. The more you make them look good the more they'll reward you with lower costs per clicks and higher rankings.

I have a number of domians through Registerfly and have never waited more than a few hours for the domain to appear so your wait should be short.

Got to run now but will be back later and will check your merchant's page to see if I can give you some ad ideas.

PC
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lunatunes
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02 Jan 07 8:15 pm

 I understand now Adrian..Thanks!!

PC: What I meant was that when you click on the blue link above the two
lines of black text it takes you right to the merchant page. Which is what
I want it to do, but.......The green text at the bottom is the domain name
I bought. If you were to type (www.beatocd.com) into the location bar
to find that website an alert box would come up saying "www.beatocd.com could not be found." because it is not linked to the merchant site yet.
I forwarded it to my merchant affiliate link this morning but it is still a dead
address. I hope that makes sense. And I hope I did it right with registerfly.com :)
Thanks,
Randy
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sean06
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02 Jan 07 10:50 pm

 I wouldn't worry about beatocd.com if you're sending to the merchants page in your ad. People will click on the ad and be taken right to the merchants page.

Or have I misunderstood something?
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chatyak86
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02 Jan 07 11:32 pm
sean06 wrote:I wouldn't worry about beatocd.com if you're sending to the merchants page in your ad. People will click on the ad and be taken right to the merchants page.

Or have I misunderstood something?


He just means the display link instead of the target url... no you haven't missed anything.

Adrian,
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lunatunes
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03 Jan 07 2:21 am

 You've got it right Sean. Everything is fine now though. The web address
is no longer dead :) For all of my key words I am now at number one or
two on the list. How long do I let them run with no or little results before
I do some tweaking?

Thanks,
Randy
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chatyak86
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03 Jan 07 2:57 am

 A good rule of thumb is spending the same amount in ads that you would of made in a sale.... that also depends on how many visitors you sent through? I would try to squeeze 120 targeted visitors into that price.

Adrian,
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sean06
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03 Jan 07 4:44 am

 yep, Adrians hit the nail on the head, I'd go with those guidelines too.

Are you ok with picking keywords to bid on?
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lunatunes
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03 Jan 07 5:13 am

 I'm not sure Sean :? There doesn't seem to be to many keywords for this topic that have a high search number.

ocd = 22,000
obsessive compulsive disorder = 22,317
obsessive = 1622
compulsive = 1637
ocd treatment = 1703
ocd symptoms = 3106

Randy
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sean06
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03 Jan 07 5:51 am

 There might not be many high traffic keywords, but I bet some of the smaller traffic keywords would be pretty targeted. They might result in a sale every now and again, who knows.

Are you bidding on the product name as well?
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lunatunes
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03 Jan 07 11:43 pm
sean06 wrote: They might result in a sale every now and again, who knows.

Are you bidding on the product name as well?


Hopefully more than every now and again. I'm already at the point of enough clicks to equal one sale. Is this the point where I should tweak things a little.
Sean and Adrian: If you haven't already, please feel free to look at the sales page for the product I'm
selling and let me know if there might be any problems there.
I realize also that just because I start an adwords campaign doesn't mean
it is necessarilly going to work.
Sean: I'm not sure what you mean by bidding on the product name? :?
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sean06
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04 Jan 07 12:28 am

 I just mean, if the product is called "OCD be gone" then bid on that term as well as "ocd be gone review" etc. People typing this in are interested in the product and are trying to find out more about it. Often a review of the product.....

Make sense?
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lunatunes
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04 Jan 07 12:47 am

 Oh sure, I see what you mean. This is an ebook though. Not an acutual
Ocd tangable product like a drug.
Ocd is a psychological disorder or disease that can be helped in other ways. Kinda like a 12 step program.
Randy
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chatyak86
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04 Jan 07 2:36 am
lunatunes wrote:Oh sure, I see what you mean. This is an ebook though. Not an acutual
Ocd tangable product like a drug.
Ocd is a psychological disorder or disease that can be helped in other ways. Kinda like a 12 step program.
Randy


It doesn't matter if it is an ebook or not. What Sean is saying is that people interested in that product, whether it be physical or digital, are more likely to convert at a higher ratio than compared to people just searching OCD. Does that make sense?

I will look at the sales page later. I had a very busy day of work lol

Adrian,
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lunatunes
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04 Jan 07 3:43 am
adrian wrote:It doesn't matter if it is an ebook or not. What Sean is saying is that people interested in that product, whether it be physical or digital, are more likely to convert at a higher ratio than compared to people just searching OCD. Does that make sense?

I will look at the sales page later. I had a very busy day of work lol


Yes, I get it now!!!! .001% more of my brain just opened up..lol

As a matter of fact, earlier I was actually starting to look at it that way
as my brain started to kick in..lol
I took a good look at the sales page and realized that she was offering
alot more in the area of information than actual treatment of the disease.
So I then went to a OCD forum and found that info is what a lot of people
needed.
The correct information actually is the treatment for this disease.

That being said, I realized that my ad is a little off. Instead of
saying:
"you can win the battle against obsessive compulsive disorder"
My ad should read something like:
"Everything you want to know about OCD plus treatment"
or:
"Learn everything about OCD Plus treatment"

I bought the book and it gives excellent and abundant info on ocd plus
treatment methods.
So am I thinking straight on this??

Thanks a lot Sean and Adrian
Randy
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sean06
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04 Jan 07 4:16 am

 Instead of thinking about exactly what is offered with the product, try and put yourself in the shoes of someone with OCD.

If it's correct info about OCD that they need, perhaps something like "Find out the truth about OCD. Don't be mislead"

Let them know you know whats going on and also that there are lots of dodgy sources out there.

What do you think?
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lunatunes
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04 Jan 07 4:30 am

 Both my ads were identical except for the Headings. I have a limit of $10
a day on both.
Ad 1 has a 20 cent bid on all keywords and I hit my limit of $10
mid day today. Total of 70 clicks.
Ad 2 has 10 cents on all but 2 keywords and it got 34 clicks today

Which ad should I make the changes to?
Also, should I expect a sale with about 200 clicks between both ads in two days if I'm targeting correctly?

Thanks again guys....this is very exciting.
Even though I haven't made any money yet I am learning alot :)

Blessings,
Randy
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lunatunes
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04 Jan 07 4:37 am

 SEAN, thats great!
How about if I split test with:

" Find out the truth about OCD
Don't be mislead"

AND

"Everything you want to know
about OCD, Plus treatment"
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lunatunes
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04 Jan 07 4:39 am

 Or how about:

"The best information source
for beating your OCD"

Can you say SplitTest! :D
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sean06
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04 Jan 07 5:55 am

 Split testing is the key with adwords, its so easy to do too. As soon as you see a clear winner, get rid of one and bring on the next contender!

I usually just change my ads depending on the CTR for each. I have them running at the same CPC and for the same keywords, so I don't really know exactly what you mean by which ad you should change.
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superaff
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04 Jan 07 6:35 am

 Did you have a look at the top 5 ads of your competitors?

Try to find out why their ads are at the top, if they are there, it's because people click and they make sales.

I like the copy the best technique (got it from adwords miracles ebook). Once you have good results, try to outperform them.
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lunatunes
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04 Jan 07 3:09 pm

 Sean, I have 200 clicks on one ad and 50 on the other in 2 1/2 days.
But no sales. If I'm changing according to the CTR then I would change
the 50 click through. But shouldn't I also change the other one if I'm not
getting sales?? People are clicking on the ad but not buying.


Superaff: I did look at the top ads. Thanks for the advice. I am also one
of the top three ads.

Thanks,
Randy
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sean06
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04 Jan 07 3:45 pm

 Randy, whether people buy or not has little to do with the actual ad. The ad is supposed to just get people to the merchant page.

If by 250 clicks you haven't made any sales, either the merchant page sucks, or you're targeting the wrong keywords. Or a bit of both.
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chatyak86
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04 Jan 07 3:46 pm
sean06 wrote:Randy, whether people buy or not has little to do with the actual ad. The ad is supposed to just get people to the merchant page.

If by 250 clicks you haven't made any sales, either the merchant page sucks, or you're targeting the wrong keywords. Or a bit of both.


Or the market isn't any good.


Adrian,
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lunatunes
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04 Jan 07 10:38 pm

 Hmmm :? Can you guys take a look at the merchant page for me.
It seemed good to me but I'm not sure what I should be looking for.
Here is the page: http://www.beatyourocd.com/

Thanks,
Randy
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sean06
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05 Jan 07 12:12 am

 Well, the sales page seems ok. Nothing that screams crap.

I don't really know, maybe the market is bad. Maybe people with OCD are too busy obsessing over whatever to buy the book, I really don't know.

Whats the gravity of this product?
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chatyak86
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05 Jan 07 1:06 am
sean06 wrote:Maybe people with OCD are too busy obsessing over whatever to buy the book, I really don't know.


LOL

Adrian,
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lunatunes
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05 Jan 07 1:29 am
sean06 wrote: Maybe people with OCD are too busy obsessing over whatever, to buy the book, I really don't know. LOL...Funny!

Whats the gravity of this product?
Gravity is 2.28. I dont know what gravity means :(


Something else to consider: You would think that after 358 clicks I might
get at least one sale. Seeing as I have never done this before I am
wondering if I set up my link properly. Getting one sale would have been
nice just to eliminate that possibility.

Thanks,
Randy
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lunatunes
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05 Jan 07 1:34 am

 Are you allowed to put the words "buy" or "Purchase" in your Ad?
I didn't see it mentioned in their editorial guidelines.

Thanks,
Randy
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chatyak86
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05 Jan 07 1:44 am

 Can you give us the keywords you are using?

Gravity just means the number of unique people that sold that product.


So roughly 2 people sold that product this month... or is it last month? Anyways it's per month.... that doesn't mean they only sold it once though.... they could of sold it 5000 times.....


Adrian,
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lunatunes
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05 Jan 07 2:28 am

 You bet!
ocd
obsessive compulsive disorder
ocd treatment
ocd treatments
obsessive
compulsive

Randy
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chatyak86
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05 Jan 07 4:16 am
lunatunes wrote:You bet!
ocd
obsessive compulsive disorder
ocd treatment
ocd treatments
obsessive
compulsive

Randy


Lose all of those except the two treatments ones. Add these:

stop ocd
stop obesseive compulsive disorder
fix ocd
how to cure ocd
how to stop ocd
ocd self help
etc......

After you start anew... let us know your results... don't bid on words so general... you are going to waste your money. This market does not have a lot of searches though.... that's alright though - it lets you learn.

Adrian,
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lunatunes
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05 Jan 07 4:40 am

 Adrian: THANKS!
I'll do what you suggest. I like to learn :D

Do I need to do an exact phrase with those keywords?
Also, the results on those keywords come up as no searches at all.
Should I put other similar keyword phrases also that people are actually
searching for like: how to treat obsessieve compulsive disorder
and another one I found was obsessive compulsive disorder book?
Both had only about 70 searches per month.

I thought you wanted to use keywords where at least some searches were
being made on them.

This is challenging but I am tenacious :evil:

Thanks,
Randy
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sean06
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05 Jan 07 5:18 am

 Don't worry too much about search volume. Some of those keywords will convert like crazy for you. Something like OCD book is great! Those people are looking to buy a book. If theres 70 a month, and 5 end up buying off you, is that a good thing? I wouldn't say no to 5 more sales a month.

Everytime I check my website stats, I see it coming up for all sorts of weird phrases, ones that you normally wouldn't think of.

Come up with some really targeted keywords, don't worry so much about the volume, and let us know how you go. You may not get 358 clicks, but you'll sure get more sales. :)
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lunatunes
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05 Jan 07 5:34 am
sean06 wrote:Don't worry too much about search volume. Some of those keywords will convert like crazy for you. Something like OCD book is great! Those people are looking to buy a book. If theres 70 a month, and 5 end up buying off you, is that a good thing? I wouldn't say no to 5 more sales a month.
Lets see......5 sales or zero sales......I'll take the 5..LOL
Everytime I check my website stats, I see it coming up for all sorts of weird phrases, ones that you normally wouldn't think of. Thats interesting Sean. I wouldn't have guessed that :? Come up with some really targeted keywords, don't worry so much about the volume, and let us know how you go. You may not get 358 clicks, but you'll sure get more sales. :)


I'm hoping this thread is helping some others also.
Say Sean or Adrian: what about exact phrasing the keywords....is that necessary?

Thanks and goodnight..ZZZzzzzzzzz
Randy
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sean06
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05 Jan 07 5:56 am

 Hmm, if you're already using phrase and broad match, I wouldn't worry as it should come up anyway. Someone confirm this, I'm a bit rusty when it comes to adwords.
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lunatunes
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05 Jan 07 6:06 am

 I'm not using phrase match or exact match on any of them.
They are all at broad match. And it seems to be working just fine how
it is set up. Thanks,

Randy
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lunatunes
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05 Jan 07 10:14 pm

 Let me run this idea by you guys.

With my campaign I've learned how to get 100 clicks a day through my ad
but no one is buying. They are however looking for information and they are clicking. At least on the first set of keywords I was using.

That being said, wouldn't it be profitable to build an OCD content site and
then promote it through PPC(adwords)?? How about a ocd site that was
all adsense content? A person would have to click on at least two ads
in my site to make it profitable.
Am I missing somethng here :?

Thanks,
Randy
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chatyak86
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05 Jan 07 11:10 pm

 Are you asking whether to make a content site about ocd profitable by displaying adsense on it? Using PPC to drive traffic with the hope they click on your adsense ads?

Adrian,
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lunatunes
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05 Jan 07 11:14 pm

 Yes :D
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chatyak86
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05 Jan 07 11:25 pm

 Anything is possible. I would check overture's bid listings first to see how much people are paying.

Adrian,
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lunatunes
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06 Jan 07 12:39 am

 I checked the bids tool and they are at around the same price I bid for
Adwords. The first 4 are about 10cents more.

Not sure how to interpret this?

Thanks,
Randy
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chatyak86
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06 Jan 07 12:40 am

 You would get paid roughly half of what the bid cost is.


Adrian,
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lunatunes
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06 Jan 07 12:56 am

 It's sounds pretty ify if I'm understanding everything correctly.

Is that what it looks like to you?

Thanks,
Randy
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chatyak86
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06 Jan 07 1:05 am

 You want to get paid more than you are paying in adwords yes.

Adrian,
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lunatunes
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06 Jan 07 1:30 am

 Well, so much for that Idea.....NEXT!......LOL

With adsense, do you know how much each adsense ad on your website
is making you per click?

Thanks,
Randy
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chatyak86
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06 Jan 07 2:59 am

 Yes - You can log into your account it displays daily earnings.

Adrian,
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lunatunes
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06 Jan 07 3:07 am

 I didn't say daily earnings I said each adsense ad per click. In other words can you know that an individual ad is making you, lets say 34 cent a click while another might be making you 20cents a click?

Thanks,
Randy
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chatyak86
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06 Jan 07 3:14 am

 Not that I recall, although if you log in and see let's say .20 cents.... log in 10 minutes later and see .25 cents... you can judge.

Actually if someone wants to add to this,,, can't you see how many clicks you had that day on your ads?

Divide your daily earnings / clicks = CPC

Adrian,
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lunatunes
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06 Jan 07 3:19 am
lunatunes wrote:I didn't say daily earnings I said each adsense ad per click. In other words can you know that an individual ad is making you, lets say 34 cent a click while another might be making you 20cents a click?


And if so can you then decide to have only the higher paying adsense ads
on your site?

Thanks,
Randy
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chatyak86
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06 Jan 07 4:29 am
lunatunes wrote:
lunatunes wrote:I didn't say daily earnings I said each adsense ad per click. In other words can you know that an individual ad is making you, lets say 34 cent a click while another might be making you 20cents a click?


And if so can you then decide to have only the higher paying adsense ads
on your site?

Thanks,
Randy


No. The ads shown are automatically configured by Google as they see your site. They decide on the ads based upon your sites content.

Adrian,
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lunatunes
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08 Jan 07 6:56 am

 I read somewhere that it is better to have a landing page when your
doing adwords to promote a merchant.

I dont have a landing page. My ad just links right to the merchant page.
Should I make a presell landing page?

Here is the merchant page: http://www.beatyourocd.com

I didn't think of putting my own landing page because the merchant page
just seemed so well done. Please let me know what I should do.

Thanks much,
Randy
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chatyak86
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08 Jan 07 7:00 am

 Landing pages help in that they can allow you to presell to the customer - you can also review a bunch of ocd products yourself to make the customer think, gee, this guy did his research, instead of just sending me to one person.. etc..

Adrian,
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