17 Apr 09
11 May 09 6:41 pm
keyword lists for ppc
Ive tried something lately with my ppc keyword lists. Im using a tool that allows you to create keyword lists with several small lists. So you have a set of words like buy, purchase, order etc as your first set, then you have your root keyword 'blue widgets' then you have a set of keywords like 'now', 'free shipping', 'fast' etc etc.
When i generate a keyword list this way i end up with 20,000+ combinations and most of them are proper english and make sense. i then make a campaign with 2000 keywords per ad group with these keywords. even though there is 20,000 variabtions they are all very targetted. because they all contain the root keyword. So if i was selling pink spiked dog collars my keywords would be something like:
buy pink spiked dog collar
buy pink spiked dog collar now
buy pink spiked dog collar free shipping
order pink spiked dog collar
my ad text would then be something like :
Pink Spiked Dog Collars
Many Pink Dog Collars Available
Fast & Free Shipping
then have a landing page with a headline and title has says something like "Pink Spiked Dog Collars On Sale"
and a large graphic before the fold of a pink spiked dog collar.
Is this the way to do it, with tons of keywords that are very targetted?
So far so good, im had some success with great CTR and good conversion rates. what do you guys think?