13 Jun 06
03 Sep 09 9:48 pm
PPC and organic SEO can be used to achieve the same goal - making sales or capturing leads, but they are really different ways of getting there, and one does not replace the other.
PPC can be a great way to get things moving quickly and create instant traffic but you need to plan it well including having a set budget and creating specific landing pages that are strictly focused on converting. Issue 3 of the Affilorama Premium magazine covers PPC in more detail
with tips on the best way to approach it to avoid just throwing money at it.
I use PPC heavily (generally not direct linking) and its a major part of my business, and I make sales without it but do your homework first. Its a waste to spend money on a PPC campaign if the returns (CB commissions) are low.