Joined: 17 Mar 07
06 Jul 07 8:55 pm
How to Reduce a High Bounce Rate on PPC Landing Page?
If you've ever looked at your Analytics statistics, you'll notice it displays your Bounce Rate. Our is extremely high, as high as 80 to 90%.
What can be done to reduce this? We've reviewed our whole campaign, including advertisements and landing page, and we decided to use the Adwords Website Optimizer and re-write our ads.
So we're busy figuring it out ourselves, but we lack the experience to see through common reasons that cause people to immediately bounce.
Who can share us their experiences with decreasing Bounce Rates? Who knows of any common mistakes that are made? Right now we're running a "one page" review site much similar to Marks site: http://learnerspanish.com/learn_spanish/
The idea is to get to know common causes so that we can more easily figure out what's causing this high Bounce Rate.
Thanks in advance, Maarten & Rudolf
This account is managed by two persons; Maarten and Rudolf. You may find either of us posting individually with this account.