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How to Reduce a High Bounce Rate on PPC Landing Page?

rudolf
Posts: 75
Joined: 17 Mar 07
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How to Reduce a High Bounce Rate on PPC Landing Page?

Hi Folks,

If you've ever looked at your Analytics statistics, you'll notice it displays your Bounce Rate. Our is extremely high, as high as 80 to 90%.

What can be done to reduce this? We've reviewed our whole campaign, including advertisements and landing page, and we decided to use the Adwords Website Optimizer and re-write our ads.

So we're busy figuring it out ourselves, but we lack the experience to see through common reasons that cause people to immediately bounce.

Who can share us their experiences with decreasing Bounce Rates? Who knows of any common mistakes that are made? Right now we're running a "one page" review site much similar to Marks site: http://learnerspanish.com/learn_spanish/.

The idea is to get to know common causes so that we can more easily figure out what's causing this high Bounce Rate.

Thanks in advance, Maarten & Rudolf
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This account is managed by two persons; Maarten and Rudolf. You may find either of us posting individually with this account.
 
PremiumMember
sean06
Posts: 1377
Joined: 16 Jun 06
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This is something I find as well.

The only thing I can think of is that your page isn't what the searcher was looking for. They clicked on your ad and went "nope" straight away.

If you want to fix this, try and work out exactly what people are looking for when they type in each search phrase.
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www.SixDayWeekend.com
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PremiumMember
chatyak86
Posts: 1369
Joined: 17 Jun 06
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Relativity is the key... I experience high bounce rates too.
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rudolf
Posts: 75
Joined: 17 Mar 07
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Thanks for your replies,

I was just hoping someone could suggest some reasons right of the bat, you know, the common problems.

Regards, Rudolf.
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This account is managed by two persons; Maarten and Rudolf. You may find either of us posting individually with this account.
 
PremiumMember
sean06
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Well, unless your landing page is retarded, it's probably just what I wrote above.
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www.SixDayWeekend.com
Free Training Videos reveal how I make 6 figures while travelling the world
 
rudolf
Posts: 75
Joined: 17 Mar 07
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Hi Sean,

Since our landing page isn't retarded you must be right. The next few weeks we'll be launching a new, much more accurately targeted Adwords campaign along with keyword targeted landing pages.

Thanks again,

Rudolf.
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This account is managed by two persons; Maarten and Rudolf. You may find either of us posting individually with this account.
 
PremiumMember
sean06
Posts: 1377
Joined: 16 Jun 06
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Sounds good, let us know how you go with it.
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www.SixDayWeekend.com
Free Training Videos reveal how I make 6 figures while travelling the world