Could you SEO your PPC campaign? And does traffic increase?
maryt Posts: 3328 Joined: 16 Apr 12 Trust:
05 May 20 5:10 am
PPC or "pay per click" is different than SEO. Both are marketing strategies and the difference is with PPC, your search engine rank/ online placement is paid, while SEO, you optimize your website to rank on search engines.
To have an effective/working PPC campaign, you need to know how to do keyword research and how to bid on those keywords. You may find these resources useful: