Struggling with Adwords or Yahoo Advertising? Find and discuss ways to improve your CPC, ROI or conversion rate. Get advice and share ideas on ad copy.

How do I improve click-through rates?
alex_james
Posts: 26
Joined: 21 Aug 19
Trust:
24 Oct 19 3:40 pm

How do I improve click-through rates?

Hello everyone! How do I improve click-through rates?
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maryt
Posts: 3475
Joined: 16 Apr 12
Trust:
28 Oct 19 2:03 am

 Hi Alex,

A good content is not enough to get really good click through rates. You may improve your CTR using the tips below:

*Cut down your content to just the essentials. Be direct to the point so your readers can quickly read your content in a matter of minutes
*Your content should motivate your readers so they take action after reading
*Include multiple (useful and related) links within your content to properly guide your readers on what page or content they need to visit and read
*Include a video or a good graphic for your content
*Follow up quickly at the end of your content by adding a good call to action in the end. This will also help increase the engagement and action from your readers
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stephenpaul663
Posts: 23
Joined: 17 Jul 19
Trust:
30 Oct 19 7:01 am

 We all know that a higher click-through rate means higher relevancy and Google loves relevancy. Google gives much importance on a quality score and that quality score depends on your landing page & your website's content. so, first of all, make sure of these points.

These are some methods to increase your CTR-
*Put the main keyword you’re bidding on in the URL of your ad.
*Countdown Timers.
*Use ad extensions to increase visibility.
*Raising Bids.
*Use Calls To Action.
*Use symbols to get attention.
*Before writing a word of ad copy, get to know your audience.
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stephaniewilliams
Posts: 58
Joined: 25 Sep 19
Trust:
10 Nov 19 3:10 am

 Start producing urgency with countdown timers.
Use ad extensions to increase visibility.
Use symbols to get attention.
Place the most important keyword you are bidding on in the URL of your advertisement.
Telephone your readers to act to find the click on .
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jessicaturner
Posts: 85
Joined: 10 Jul 19
Trust:
11 Nov 19 5:17 am

 Research long-tail keywords
Write effective meta descriptions
Implement structured data
Create posts with images
Use descriptive URLs
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thesmmconsultant
Posts: 49
Joined: 22 Jul 19
Trust:
11 Nov 19 6:06 am

 Keyword & Ad Dating
Keywords In Your Display URL
Countdown Timers
Ad Extensions
Negative Details
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traceyglen
Posts: 63
Joined: 10 Jul 19
Trust:
18 Nov 19 7:46 am

 Anyone who's ever dipped a toe in the performance advertising ocean has heard of CTR. CTR, which stands for"Click-Through Rate", is a calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions).
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oliviajames573
Posts: 54
Joined: 04 Dec 19
Trust:
13 Dec 19 12:00 pm

 for improving your CTR,
start to hurry up with countdown timers, use ad extensions to increase visibility, use symbols get attention, put the main keyword you are bidding on the URL in your ad, Call your readers to action to get the click
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monicageller3691
Posts: 91
Joined: 01 Jul 19
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20 Dec 19 12:33 pm

 Adjust your content as necessary.
Include your keyword in the URL which you bid.
Better Graphics for your ad.
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satheeshm234
Posts: 45
Joined: 30 Dec 19
Trust:
09 Jan 20 6:59 am

 PPC Affiliate Marketing. ...
Comparing Organic and Paid Marketing. ...
Focus on Organic Territory First. ...
Strategies to Win Pay-Per-Click Affiliate Marketing. ...
Select The Right Niche. ...
Carry Out Keyword Research. ...
Write Compelling PPC ads. ...
Build Effective Landing Pages.
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roxieharvey
Posts: 58
Joined: 17 Aug 19
Trust:
21 Jan 20 8:24 am

 5 Things You Can Do To Improve Your AdWords CTR Right Now
1. Start generating urgency with countdown timers.
2. Use ad extensions to increase visibility.
3. Use symbols to get attention.
4. Put the main keyword you're bidding on in the URL of your ad.
5. Call your readers to action to get the click.[/b]
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agamagelv
Posts: 52
Joined: 10 May 19
Trust:
15 Mar 20 10:26 am

 A lot of people give him advices like he is doing some sort of landing page or so, correct? While in fact he probably asking how to do some sort of PPC ad which should be great enough to get going entirely anyway on all possible levels absolutely.
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maryt
Posts: 3475
Joined: 16 Apr 12
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16 Mar 20 6:21 am
modimeena37 wrote:A lot of people give him advices like he is doing some sort of landing page or so, correct? While in fact he probably asking how to do some sort of PPC ad which should be great enough to get going entirely anyway on all possible levels absolutely.


Your comment is a bit confusing. All PPC ads require a landing page. Besides improving your content, it is advisable to also look into your landing page for some improvement.

I hope that makes everything clear about PPC and CTR
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kritesh
Posts: 6
Joined: 08 May 19
Trust:
02 Apr 20 4:28 am

 A click-through rate measures how many people click on a link or advertisement. Your CTR is one of your key performance indicators (KPIs), and is commonly used to determine the success of digital marketing campaigns.
Few Methods by which you can improve your CTR as Follows:
1. Make full use of all types of ad extension
2. Write compelling advert copy
3. Include your target keywords in your adverts
4. Create tightly themed keyword groups
5. Use title capitalisation in your adverts!
6. Use the advert display URL effectively
7. Regularly adjust your bids
8. Include call to actions and symbols in your advert copy
9. Check out the competition

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Last edited by maryt on 02 Apr 20 6:00 am, edited 1 time in total.
Reason: promotional
 
sohaibsiddiqui045
Posts: 90
Joined: 12 Aug 20
Trust:
20 Aug 20 12:46 pm

 Nice question, if I know the answer, it will help me a lot.
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nicole.walless
Posts: 35
Joined: 09 Sep 20
Trust:
11 Sep 20 2:38 pm

 Specify which ad format you are using? I need to take this into account before advising something
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neneausnlljj
Posts: 13
Joined: 05 Aug 20
Trust:
14 Sep 20 1:54 am

 Research long-tail keywords
Write effective meta descriptions
Implement structured data
Create posts with images
Use descriptive URLs
Simplify your title format
Localize your content
Listicles work
Test headlines on social media
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bracknelson
Posts: 96
Joined: 04 Feb 20
Trust:
16 Sep 20 6:37 am

 Hello,
Here I am sharing some terms for improve click-through rates:
1. Start generating urgency with countdown timers.
2. Use ad extensions to increase visibility.
3. Use symbols to get attention.
4. Put the main keyword you're bidding on in the URL of your ad.
5. Call your readers to action to get the click.
6. Before writing a word of ad copy, get to know your audience.
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hetottenlalmhu
Posts: 10
Joined: 05 Aug 20
Trust:
27 Nov 20 1:17 am

 1. Start generating urgency with countdown timers
2. Use ad extensions to increase visibility
3. Use symbols to get attention
4. Put the main keyword you’re bidding on in the URL of your ad
5. Call your readers to action to get the click
6. Before writing a word of ad copy, get to know your audience
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buseybeohpve
Posts: 8
Joined: 06 Aug 20
Trust:
27 Nov 20 9:46 am

 You can increase your PPC CTR by using trademark and registered symbols in your ads. Doing so conveys credibility and trust, which users prefer if they’re going to click your ad.
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You have to be able to accept failure to get better.
 
surya
Posts: 47
Joined: 16 Apr 20
Trust:
17 Dec 20 12:17 pm

 You should try as many banners as possible, with diff ad-sizes, sometimes it due to the placement that your banner is going unnoticed
Else, you can add a call to action, and research on some colors which catches the most attention.
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shaphoezvjba
Posts: 8
Joined: 31 Jul 20
Trust:
05 Jan 21 11:43 am

 Improve your Quality Score.
Use the best ad extensions.
Utilise smart bidding strategies.
Test different ad types.
Write compelling ad copy.
Create tightly themed keyword groups.
Split test advert copy.
Highlight pricing in ad copy.
Use remarketing audiences.
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ronaldandrson
Posts: 59
Joined: 07 Nov 19
Trust:
11 Jan 21 11:17 am

 You can also increase click through rates by sending fewer emails. Research shows that marketers who send out one campaign per week get the highest average open and click-through rate.
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form1099online3
Posts: 1
Joined: 22 Dec 20
Trust:
25 Jan 21 6:46 am

 Know the important need of your client and apply your strategies based on them to improve click-through rates immediately.
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sandeepsrijji
Posts: 20
Joined: 17 Oct 20
Trust:
29 Jan 21 9:41 am

 3 ways to improve Google Ads CTR (click-through rate)

Improve your Quality Score
Use the best ad extensions
Utilise smart bidding strategies
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veeprhomarketing
Posts: 56
Joined: 08 Feb 21
Trust:
15 Feb 21 6:36 am

 A good description is essential in improving click through rates also keep changing different ads. Also you can test those ads in social media as well.
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nothawom
Posts: 6
Joined: 30 Jul 20
Trust:
26 Feb 21 6:39 am

 Use ad extensions to increase visibility. Google likes it when you get a higher CTR. When someone clicks, they get paid. It’s in their best interests for you to get as high a CTR as you possibly can. So they do what they can to help you do that.
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naomi.bar9044
Posts: 3
Joined: 16 Feb 21
Trust:
29 Mar 21 7:20 am

 Here are a few pointers you could try out:
*Strong CTAs. Click here is too weak and outdated.
*Great offers. Be sure to offer potential leads magnets like how-to guides.
*Leave them wanting more. Much like flirting, you need to get their attention.
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shibannichakraborthy32
Posts: 31
Joined: 26 Mar 21
Trust:
06 Apr 21 7:48 am

 A low CTR could indicate that you're targeting the wrong audience or that you're not speaking their language persuasively enough to convince them to click

Here are some tips to improve your CTR of paid ads-:

1. Improve your Quality Score.
2. Use the best ad extensions.
3. Utilize smart bidding strategies.
4. Test different ad types.
5. Write compelling ad copy.
6. Create tightly themed keyword groups.
7. Split test advert copy.
8. Highlight pricing in ad copy.
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juliahale8745
Posts: 62
Joined: 08 Mar 21
Trust:
07 Apr 21 1:11 pm

 Some ways to improve Google Ads CTR (click through rate)
Improve your Quality Score. ...
Use the best ad extensions. ...
Utilise smart bidding strategies. ...
Test different ad types. ...
Write compelling ad copy. ...
Create tightly themed keyword groups. ...
Split test advert copy. ...
Highlight pricing in ad copy.
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burkejeffrey813
Posts: 51
Joined: 12 Jan 21
Trust:
19 Apr 21 7:17 am

 Improve your Quality Score. ...
Use the best ad extensions. ...
Utilise smart bidding strategies. ...
Test different ad types. ...
Write compelling ad copy. ...
Create tightly themed keyword groups. ...
Split test advert copy. ...
Highlight pricing in ad copy.
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burkejeffrey813
Posts: 51
Joined: 12 Jan 21
Trust:
19 Apr 21 7:35 am

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broadbandfreedom123
Posts: 9
Joined: 08 Jun 21
Trust:
16 Jun 21 8:43 am

 Optimize your headline and copy: In your headline and copy, use one or two target keyword(s)....
CTAs should be included: Create a clear and appealing call to action.
Make use of images: Using graphics to improve CTR is a fantastic method to do it.
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