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How can I improve my Quality Score for my WOW keywords?

PremiumMember
elogic0007
Posts: 35
Joined: 24 Jun 09
Trust:
24 Aug 09 11:11 pm

How can I improve my Quality Score for my WOW keywords?

Hi, I have tried for the past 3 days to get my ppc campaign up and running for the world of warcraft site I have built,I have the landing pages in a directory named guides as suggested in the course, I have named the landing pages with the name of the keywords that I am using
Example
landing page =Warrior-Guide
keyword = warrior guide
adgroup name = warrior guide

I recieve low quality score for this above example and all others I try to create in this niche
Any Suggestions .... Kinda stuck and would like to get into this niche
I`ve managed to solve the issue with trademarks, this is my final hurdle
Any Help would be most appreciated

Thanks...
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Moderator
wollowra
Posts: 869
Joined: 14 Mar 08
Trust:
24 Aug 09 11:30 pm

 1. Are you linking the PPC landing page back to your main site?
2. Is the page optimized for keywords?

Regards
Troy
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they were the big things.

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jasondodd
Posts: 752
Joined: 08 Feb 09
Trust:
25 Aug 09 9:54 pm

 Review the lesson on improving your QS for your PPC ads - you might be overlooking something that is causing your QS to drop off.

BTW I hear there is a new WOW coming out soon which should inject a fresh boost into this niche!
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jpastorizo
Posts: 629
Joined: 01 May 09
Trust:
25 Aug 09 10:07 pm

 Yes, Jason that is right. The new release will be out soon, so I am pretty excited as I also market to this niche. =)
It is going to be timely to put the newly released Jason Katzenback SEO strategy into test!


Renato
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PremiumMember
elogic0007
Posts: 35
Joined: 24 Jun 09
Trust:
13 Oct 09 9:19 pm

 I`m looking forward to the new release any ideas when, I stopped my ppc campaign for now to do some tweaking, the ppc pages do go back to the website.. is this where I am going wrong????
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