24 Jun 09 3:52 am
Google Slap and the Quality Score
Google's starting to p**s me off!
A few days ago, I finished an Affilorama site (based on relationship-repair products) with 40+ pages of useful, original content -- articles, videos, and product reviews. It has footer links to the main (SEO) site, a privacy notice, disclamer, and terms of service. Just like a real site.
Then I added 20+ PPC pages -- articles, videos, and product reviews -- on pages with no sidebar. In the first phase, I focused on immediate solutions (like fix marriage, stop divorce), and put each solution into its own ad group. Each ad group contains only its laser-focused keywords. And the landing page uses that keyword in the H1 tag, and mentions it several times. That's only reasonable, because that's what the article's about.
When I uploaded the adgroups with Adwords Editor, most keywords had a quality score of 7/10. Fine. But, a day later, every keyword -- every friggin one of them -- had a QS of 1/10. And the feedback is "the landing page isn't highly relevant".
Huh? Each landing page focuses on one topic -- the keyword. And that keyword is used often on that page. And it's used in the ad headline (and also in one description line, and sometimes the display URL). How could the landing page get more relevant?
Has anybody else been Google slapped like this with an Affilorama site?
And does anybody know how to fix it?
Sorry about the rant. The Google robot is driving me nuts!
all the best