03 Nov 08
13 Apr 10 3:32 pm
Google Adwords Conversion Code Questions
With regards to the Adwords conversion code that Google gives you to place on your site to track conversions and sales, how does one best place this? Do you (a) place it on the landing page where the visitor first arrives, (b) on the thank you page they land on AFTER they enter their contact details, and (c) on the sales confirmation page after they have purchased your product, e.g. if the thank you page was an OTO sales video or something like that?
Also, with regards to landing pages being used with Google Adwords, should that landing page be uniquely used for Google Adwords ONLY, i.e. should you create a duplicate of your regular landing page used for other traffic sources to ONLY be used for your Google traffic, or can the Google Adwords conversion code you place on the pages distinguish between traffic that Google PPC sent there vs. traffic sent from SEO and other methods?
Finally, if the answer to the last question is that you should have a unique landing page for Google traffic, does this also apply to the entire process thereafter as mentioned in paragraph 1 above, i.e should all subsequent pages have versions used for Google ONLY?