Joined: 17 Jun 06
24 Jul 07 5:29 am
Having a landing page is not required by Google however it is highly suggested for these reasons:
1) Your cost per click will be much higher if you direct link.
2) Only 1 site allowed per keyword.
3) You have the option to pre-sell to the customer.
4) You can gather customers information.
5) Your mini-site will seem more relevant and will cost less if you have articles on it.