13 Jun 06
07 Nov 06 10:04 am
direct linking is always going to be difficult because google will only display one ad per website. If other affiliates are advertising rocket french, then you'll be competing with them for clicks.
You may be getting poorer quality clicks. Others may be bidding on the countries that convert well, for instance. Have you selected appropriate countries, such as usa, france, uk, canada, australia, new zealand, etc? or are you bidding on all countries?
For all you know, all your traffic may be coming from people searching from low economic countries, like the phillipines or india.
I strongly recommend that you set up a landing website of at least 20 pages. If you need articles about learning french, perhaps you can find some on some free article sites, just to populate your site.
See my blog post here for reasons why you need a multiple page site for adwords:
http://www.affilorama.com/blog/30/googl ... bid-blues/
I hope this helps,
All the best,