08 Jul 10
07 Feb 11 2:13 am
Valuing a subscriber is dependent on the product(s) you are promoting isn't it? Perhaps someone with existing data from their weight loss campaigns can provide such information. However, just a word of caution that their figures might not be true for you even if you use the same cpa networks, squeeze pages, etc. With cpa, you'd have to think about ad blindness, ad copy, etc as well.
You definitely can get a list built faster using paid traffic, but it is not necessarily easier. Having done some cpa, I'd say its a different ball game altogether. I haven't watched the PPC tutorials but that might be a good place to start if you want to look into this area more. Also, make sure you have good tracking in place for your campaigns.
Hope that helps.