20 Mar 12 1:28 am
Banned from Facebook Advertising ... well pretty much!
A few days ago I started a Facebook advertising campaign to promote my new dating and relationships product for women. My approach was to drive traffic to a free offer on my Facebook page and then get them to sign up to my list to receive the free product on offer.
I created a total of 36 ads in the first two days and the all got approved without any issues. The clickthrough rates for all the ads were at best mediocre so I decided to create some new ones with different images. The first one got approved fine. The second one was disapproved, the third one got disapproved and the fourth one got approved.
The content advertised by this ad is prohibited. We reserve the right to determine what advertising we accept, and we may choose to not accept ads containing or relating to certain products or services.
We will not allow the creation of any further Facebook Ads for this product and appreciate your cooperation with this policy. Please note that we do our best to implement our policies accurately and fairly.
Continuing to create or run ads that violate our policies may result in additional action being taken on your account, including possible termination.
For more information including examples and explanations of our ad policies, please visit: https://www.facebook.com/help/adpolicy
You can also review our guidelines by visiting: http://www.facebook.com/ad_guidelines.php .
The Facebook Ads Team
What a bunch of idiots. The offending ads were of a man and woman kissing each other - which they allowed in my first set of 36 ads. And I was directing the ads to women who were at least 30 years old - not to 15 year old. Do they think that women 30+ can't handle seeing a man and woman kiss?
And now they are sending me messages telling me how I can optimise the clickthrough rates of these banned ads!!! LOL
I remember seeing parts of Mark Zucherburg's interview with Oprah. In it he said that he encourages staff at Facebook to "Fail big and fast" (or something to that effect) - meaning to try lots of things and don't worry about when they don't work or you make mistakes. It is a pity that he doesn't extend that same liberty to users of his service.
It just seems that whenever a company gets really, really big and dominates their market, they suddenly become arrogant and think they can treat people like crap. In the end though it will catch up with them and they will fall. But then someone else will come along and take their place and act the same way!