03 Mar 13 3:31 pm
When you build the campaign start small, 1-2 keywords per adgroup, so you can create targeted ads, that go to a targeted landing page. On that page you should optimize for the keywords you have in the ads, don't over do it.
This is all done so you can increase your Quality Score throughout the account, ad QS, landing page QS, etc., which is what can help you bring ad costs way down, anything at and above a 7, is ideal, if you get below that then that's when Google will "Tax" you so to speak, with extra costs, when you are at 8-10 you actually get costs Lowered. Hope this makes sense.
Getting a 10 is almost impossible, so don't get frustrated with not getting to that, advertisers mostly get there with brand keywords, it is possible to stay profitable with 4-6 QS, but why settle for that when with some on going work you could bring costs down.
Resources: (image)http://www.wordstream.com/images/screen ... -table.png