14 Mar 08
15 Apr 12 11:11 am
You can do it, however the URL in the ad must be the same URL you eventually land on.
You may need to have permission from some merchants to advertise thier URL on adwords, however some people just do it anyway.
The thing with Direct linking is your quality score is usually crap.
If you see a direct linking ad then they must be paying top dollar to be there and if they are, I highly doubt they are running a highly profitable campaign.
You may also find that Google lets these people run the ad until they have thier ad suspended the next day.
The reason they are using a redirect is because they do not want the merchant knowing where the traffic came from.
Hope that helps.
Enjoy the little things, for one day you may look back and realize
they were the big things.
-- Robert Brault