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50 Cents Per Click for 10 to 20% Sign Up : Good or Not?

publifish
Posts: 10
Joined: 03 Oct 14
Trust:

50 Cents Per Click for 10 to 20% Sign Up : Good or Not?

Hi there!

I currently have a google adwords campaign running, and am paying about 50 cents per click.

And then for every 10 clicks (that connect to my squeeze page), I'm getting only 1-2 people to sign up on my list.

Do those numbers sound about right? 50 cents per click, and 10-20% sign ups?

Thoughts?

What are others' experiences with PPC costs and conversions?

Thx!
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Site Admin
cecille.l
Posts: 7016
Joined: 25 Feb 11
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50cents per click is reasonable enough, but a higher click through rate won't hurt. You'd want more sign ups regardless of how much you're paying for each click.

The following article has plenty of tips to help you increase your ad's CTR:
50 Strategies To Increase Click Through Rate Via PPC Advertising

Hope that helps. Have a good day!
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Cecille


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Site Admin
richelle
Posts: 40
Joined: 29 Oct 08
Trust:
Hi publifish,

In general, 10-20% sign-ups is a low conversion. That means you are paying $2.50-5 per subscriber, which is quite expensive. If you are still making money converting these subscribers to sales, then great! Otherwise, you should aim for the following:

* A conversion rate of at least 30% (so tweak your squeeze page to make it more enticing using the advice outlined in AffiloBlueprint)

* A subscriber cost of $2 per subscriber.

I hope that helps
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Richelle

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This topic was started on Nov 04, 2014 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.