14 Nov 09
06 Jun 10 10:24 pm
12 Clicks a Day to Zero
Still being new to the Adwords game, I'm not fully aware of how to interpret the numbers. The past few weeks I've had a campaign running with the same 2 ads, both of which are generating a similar CTR (~2.33%). Over the past week, I've gone from 12-15 clicks per day to ZERO.
I've been trying to think of why this is. Maybe there is a disconnect between my keywords and the ad copy? If this were the case, how did I get 2 conversions and a consistently decent CTR?
Those of you with more experience, is it normal for clicks to suddenly stop after being consistent for a few weeks? Should I invest time in writing new ads? I am still getting many impressions, so I know Google hasn't put the account "under review".
Confused, please help :)