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Still being new to the Adwords game, I'm not fully aware of how to interpret the numbers. The past few weeks I've had a campaign running with the same 2 ads, both of which are generating a similar CTR (~2.33%). Over the past week, I've gone from 12-15 clicks per day to ZERO.
I've been trying to think of why this is. Maybe there is a disconnect between my keywords and the ad copy? If this were the case, how did I get 2 conversions and a consistently decent CTR?
Those of you with more experience, is it normal for clicks to suddenly stop after being consistent for a few weeks? Should I invest time in writing new ads? I am still getting many impressions, so I know Google hasn't put the account "under review".
Confused, please help :)
Thanks!
1
wollowra Posts: 869 Joined: 14 Mar 08 Trust:
07 Jun 10 4:10 am
Hi Ken, Have you checked to see if your campaigns are under review or on hold?
Regards Troy
1
Enjoy the little things, for one day you may look back and realize
they were the big things.
-- Robert Brault
kenc138 Posts: 30 Joined: 14 Nov 09 Trust:
07 Jun 10 5:49 am
Hi Troy
Yes I have. I'm getting a lot of impressions, and the ads are showing. Today I had a 0.33% CTR when normally it's around 2.33%.
It's a simple review-type ad:
{KeyWord:Does Panic Away Work?} Before Buying Panic Away, Read This Important Consumer Review.
No clue what could be going on honestly lol. I am also showing the ads in mainly english-speaking countries.
1
wollowra Posts: 869 Joined: 14 Mar 08 Trust:
07 Jun 10 6:58 am
Are your ads showing up in the exact same position as before the noticed drop in CTR? If so, that could be it. Could also be a natural decrease of interest in the market this week. Or Google may be fooling around on their end with algorithms etc. Hmm, not sure on this one.
1
Enjoy the little things, for one day you may look back and realize
they were the big things.
-- Robert Brault
This topic was started on Jun 06, 2010 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.
