18 Jun 13 12:58 pm
Maybe you can display your content better, right now your homepage looks like a blog to me.
Checkout this site I found, it does a good job of that http://www.thefatlossauthority.com/
- and it looks like they are building their list too, see the optin forms to get the freebie? Looks like they have a social presence as well, a community.
So let's learn from what they are doing, it looks like their website draws in the visitors with FREE-CONTENT, funnels them onto an e-mail LIST, and builds up a following, a COMMUNITY, so that they can then sell things to those followers, but by this time it won't be "selling" will it? It will be more like Sharing, meaning all they have to do is put something in front of their community and say:
"Hey check this out it's pretty good".
"Buy this? No? k how bout at this price? no? ok how bout with this bonus? no? ok but look at these testimonials, still no? well ok how bout half off? no, ok but but but... etc etc.,".
"Selling" is basically Rejection Control.
Your site doesn't seem to be geared toward building a community, I.E., an E-mail List, Facebook 'list', twitter 'list', etc., it's all about the lists!
Your site/business-model is more or less trying to sell something to a new visitor by getting a click on an affiliate link ASAP. If that's what your doing then that's fine there are ways to get good at that too!
However, remember that these new visitors are folks who don't trust anyone but their family and closest friends, along with some of their favorite brands they may like. So getting clicks is only half the battle.
You need to become a friend or a favorite brand to them in order to INCREASE conversions.
Just like in the offline-world, it takes time to build trust.
(And giving a bunch of free **** away helps too.)