06 May 09 4:52 am
I agree with Renato to a certain extent. But when I am looking for KWP to target for SEO, I look at exact match. This means the person searching is putting their search query in quotes. Find the keywords with the search volume you are looking for and the amount of competition you can stomach and go for it.
I look at it this way, if i am targeting a specif keyword i am not competing with the board and phrase match pages. In all likely hood if i am going to show up anywhere on Google its going to be on the exact match. So i want to be researching exact match KWP and know that I may have a chance in hell to get 1st page rank. IMHO knowing the exact match competition, exact match KW search volume is paramount to knowing the broard and phrase data for MOST of my targeted KWP.
Now you have two schools of thought on the issue, good luck.