27 Apr 14 11:52 pm
Yup long tail keywords are a better option. A long tail keyword usually is a combination of 3-6 words, that is more relevant and specific to the products you sell. For example Sony Xperia Z2 is a long tail keyword, while the short keyword for it is smart phones. In simpler terms, the clue is a combination of generic keyword that contains product features, model number , price range etc.. can already be considered as a long tail keyword.
Why use long tail? It is already assumed that when a user searches a product using a long tail such as the example above ( Sony Xperia Z2), the user has already researched on other similar products and maybe, is intending to purchase that product already.
Other advantages of long tail are:
1. they can easily rank in search engines
2. they tend to have less competition ( the more specific the better)
3. Since search volume is minimal, they tend to be not visible in most keyword database
4. Can boost your conversion rates, but... but.. will still depend on various factors such as you a trustful website with an enticing landing page, strong product description, trustworthiness of the company etc..etc.