Joined: 09 Jul 06
08 May 14 8:50 pm
I think Cecille might mave misplaced a decimal point in her response, or else she's talking about a different tool.
CPC doesn't always correlate with competition. You can have high CPC for low competition keywords (There are some keywords Google doesn't "like", so they charge an arm and a leg for. This naturally means that not many advertisers want to bid on this term, making low competition.)
Here's a question from the Adwords forum (third response down is best): https://www.en.adwords-community.com/t5 ... /td-p/8426
Also keep in mind that the CPC and competition figures come from AdWords -- people paying for traffic -- and not from SEO. (I'm assuming you're thinking of building a site for SEO.) You can use it to get a feel for whether other businesses find it a profitable keyword (higher competition, higher CPC would indicate to me that it's a valuable keyword. High CPC, low competition indicates to me that it is not), and you can get a vague idea of how competitive it might be for SEO, but you should take it with a grain of salt.
In one of my niches, there's some pretty high competition and high CPC on certain keywords, but there are also some big and unimaginative corporates likely throwing a whole lot of marketing budget at building their brand recognition. They don't care if it makes money in the short term. They don't put any effort into SEO for those keywords, and they don't rank in SEO for those keywords. The SEO competition is full of small-fry sites and affiliates.
So I know it's not what you want to hear, but I'm really hesitant to give you a hard and fast figure for what makes a "viable" keyword. You might end up throwing out good ones, or targeting bad ones.
If you desperately want a figure, and you can't decide on a keyword without it, go with 0.5. But I'd suggest that before you throw out a keyword based on this AdWords competition rating, go into Google and have a look at the kinds of sites that show up in the organic listings. If the sites in the organic listings look to be small-fry sites and affiliates, you can probably beat them eventually.