Looking for ideas or need advice in a new market? Keyword research, market competition, size of the market - can all be discussed here.

Finding a niche - How I did it

lunatunes
Posts: 193
Joined: 20 Nov 06
Trust:

Finding a niche - How I did it

Its been 2 weeks now and I have done more reading and video watching
then I did in any one year at college. :D
Which probably explains why I never graduated :( ......anyway.

Somewhere in the beginning of all that reading I thought, "Hey a website
on beginners affiliate marketing and one on credit card debt would be great. Well I realize now that I would be jumping in way over my head and I would be much better off with a niche.

Here are three that I came up with:
Autism symptoms
Prefabricated buildings
Potty training

So I plugged the word Autism into google and got 19 million sites.
So I tried the words Autism symptoms and got 1,200,000 sites....better I thought

I then did a keyword search in overture using Autism.
1) Autism =125,000
2) Autism symptoms = 9,667

So I figured Autism was way to broad having had 19 million sites come up.
After doing the overture search and seeing Autism symptoms come up as the first keyword phrase after autism I figured that would be a good niche.

My question is: Is this the way to do it :?:

Randy
  • 1
Last edited by lunatunes on 11 Dec 06 4:03 am, edited 1 time in total.
 

PremiumMember
chatyak86
Posts: 1369
Joined: 17 Jun 06
Trust:
Questions to ask yourself....

Is the niche profitable?
Are others advertising in it?
How are they advertising?
What are they advertising?
How many searches a month?


Yes your way of digging down is correct. Although 19 million isn't bad. My site is ranked with 90 million :)

It is always best to target at least a "2 word" keyphrase.

Adrian,
  • 1
lunatunes
Posts: 193
Joined: 20 Nov 06
Trust:
adrian wrote:Questions to ask yourself....

Is the niche profitable? I'm assuming the next four questions help with this one
Are others advertising in it?
How are they advertising? You mean adsense, adwords, affiliates(anymore?)
What are they advertising? would this matter if it if I wanted to do lets say an article site for mainly adsense ads?
How many searches a month?How do I find this?....never mind, duh, in overture..lol


Yes your way of digging down is correct. Although 19 million isn't bad. My site is ranked with 90 million :) Is your site not a niche site then??

It is always best to target at least a "2 word" keyphrase. Is that because a one word keyphrase usually ends up being to broad (not targeted)

Adrian,
  • 1
Last edited by lunatunes on 11 Dec 06 4:03 am, edited 1 time in total.
 

PremiumMember
sean06
Posts: 1377
Joined: 16 Jun 06
Trust:
Basically, if others are making money off it, then so can you. 19 million isn't much at all really. Of those 19 million, I bet only a few actually know what they're doing.

To answer another question, say if you optimise for "autism symptoms" then it will also help you to rank for "autism" and "symptoms".

It's ok to tackle something broad to start off with, as long as your subpages are optimised for less competitive terms (eg. autism cures or something), then the pages below that are optimised to even less competitive terms (such as bobs book on autism). This way you'll rank for a ton of keywords, which is far better than just ranking for a single keyword.
  • 1
www.SixDayWeekend.com
Free Training Videos reveal how I make 6 figures while travelling the world
 
lunatunes
Posts: 193
Joined: 20 Nov 06
Trust:
Thanks Sean, Grasping this whole concept takes time I think. When I get it all figured out I'm going to write an e-book...LOL

Sean & Adrian, I think I had it backwards. I read that:

1 million and less is a niche.
1 -3 million getting more competitive.
3 million + very competitive

I thought they were talking about actual sites that come on google but now I believe that they were talking about how many were searching for a particular keyword.

So Autism is the niche itself...correct??
So the landing page is optimised for its own keyword or keywork phrase?
And is each subpage also optimized for only one keyword or keyword phrase?

I know these are a lot of questions but I believe as these are answered this thread
is going to help a lot of newbies as I have searched the forum and have not found it broken down into newbie mush brain form :D..lol

Thanks all.
Blessings,
Randy
  • 1
Last edited by lunatunes on 11 Dec 06 4:04 am, edited 1 time in total.
 

davmontrose
Posts: 93
Joined: 15 Oct 06
Trust:
Hey Randy, good to finally see you in here. Your going to learn a lot here.
Just take it one day at a time and soak it up as your mind permits. It's impossible to grasp everything all at once, and quite frankly, i don't think any one of us will ever quit learning.

Just take heart that your in the right place, and I'm happy I had a part in getting you here. Cheers Davin
  • 1
PremiumMember
chatyak86
Posts: 1369
Joined: 17 Jun 06
Trust:
lunatunes wrote:Thanks Sean, Grasping this whole concept takes time I think. When I get it all figured out I'm going to write an e-book...LOL

Sean & Adrian, I think I had it backwards. I read that:

1 million and less is a niche.
1 -3 million getting more competitive.
3 million + very competitive

I thought they were talking about actual sites that come on google but now I believe that they were talking about how many were searching for a particular keyword.

So Autism is the niche itself...correct??
So the landing page is optimised for its own keyword or keywork phrase?
And is each subpage also optimized for only one keyword or keyword phrase?

I know these are a lot of questions but I believe as these are answered this thread
is going to help a lot of newbies as I have searched the forum and have not found it broken down into newbie mush brain form :D..lol

Thanks all.
Blessings,
Randy


Being home sick allows me to answer your problems :)

1. "1 million and less is a niche" - NO that is not true. A niche is NOT based on the certain number of sites or searches..... a niche is a special group within an industry, be it large or small.


2. Yes, you can optimize each page for a particular word. That is best, although you can target two keyphrases per page. I would target your main keyphrase for the homepage.

Adrian,
  • 1
Site Admin
markling
Posts: 2488
Joined: 13 Jun 06
Trust:
Hey lunatunes,

I know there are a lot of videos to watch, (and I know I say this all the time) but have you been through the "Finding profitable markets and conducting research" category? Particularly lessons 2.2, 2.3 and 2.4. There's also a blog post that ties it all together:

http://www.affilorama.com/blog/12/findi ... le-niches/

Remember that if your main aim is to earn money through Adsense, you need to find a market that is either a) highly searched for, or b) has advertisers placing high bids for ad positions.

Trying to rank well for "autism symptoms" will be beneficial in that it'll strengthen your rankings for "autism" itself, but there doesn't appear to be very much money for the "autism symptoms" term itself (most advertisers in Overture are paying 10c, and it gets relatively low search volume).

I'm not saying don't do it, particularly if it's something you're passionate about. But I think there are more lucrative markets out there.

If you haven't read that blog post already, be sure to do that.

Regards,
Mark
  • 1
Limited time special - Try Affilorama Premium for just $1 for 7 days: http://www.affilorama.com/premium
 
lunatunes
Posts: 193
Joined: 20 Nov 06
Trust:
Blog post....Videos - I'M ON IT! :)

By the way Mark, that pic in your post struck me as funny.
It's as if that girl(who I am assuming is your wife) Is looking over your
shoulder saying, "psst...hey,don't believe a word this guy is saying. He's
crazy!"......LOL
Blessings,
Randy
  • 1
Last edited by lunatunes on 11 Dec 06 4:04 am, edited 1 time in total.
 

lunatunes
Posts: 193
Joined: 20 Nov 06
Trust:
I forgot to mention that I am not necessarilly looking to do an adsense website.
Mark, your http://www.haircutadvice.com/index.phpsite is an adsense site....no?

I know websites can be built for different things I'm just not sure what they
all are. From what I know it can be either:

Adsense
Affiliate program
Or your own Product
Or a combination of the above

Did I miss anything else???

Randy
  • 1
Last edited by lunatunes on 11 Dec 06 4:04 am, edited 1 time in total.
 

PremiumMember
chatyak86
Posts: 1369
Joined: 17 Jun 06
Trust:
lunatunes wrote:I forgot to mention that I am not necessarilly looking to do an adsense website.
Mark, your http://www.haircutadvice.com/index.phpsite is an adsense site....no?

I know websites can be built for different things I'm just not sure what they
all are. From what I know it can be either:

Adsense
Affiliate program
Or your own Product
Or a combination of the above

Did I miss anything else???

Randy


Newsletter? You can put that in one of the above categories though....

Adrian,
  • 1
lunatunes
Posts: 193
Joined: 20 Nov 06
Trust:
I was talking about what you put in the website, blog, article etc. that makes
you the money. Not the website or blog itself.
Randy
  • 1
Last edited by lunatunes on 11 Dec 06 4:05 am, edited 2 times in total.
 

PremiumMember
chatyak86
Posts: 1369
Joined: 17 Jun 06
Trust:
Well a newsletter allows you to retain customers information so you can sell to them over time as opposed to just trying to get them to buy something once.

You send good solid information then every now and then throw in a plug for a product. You can use it in conjunction with affiliate programs/ your own product, etc...


Adrian,
  • 1
lunatunes
Posts: 193
Joined: 20 Nov 06
Trust:
Adrian, I edited my post. You kinda misunderstood my question.
Randy
  • 1
Last edited by lunatunes on 11 Dec 06 4:05 am, edited 1 time in total.
 

lunatunes
Posts: 193
Joined: 20 Nov 06
Trust:
adrian wrote:
1. "1 million and less is a niche" - NO that is not true. A niche is NOT based on the certain number of sites or searches..... a niche is a special group within an industry, be it large or small.

Adrian,


Hmm, that doesnt make sense to me :( If you find a special group within
an industry I would think that the number of sites and searches would matter.
For example, if you find that special group within an industry and it has a
zillion sites and a zillion searches then I would think that it is not a niche.

OK......I'm going to go watch some Videos :idea: :wink:

Randy
  • 1
Last edited by lunatunes on 11 Dec 06 4:05 am, edited 1 time in total.
 

PremiumMember
chatyak86
Posts: 1369
Joined: 17 Jun 06
Trust:
No .... a niche is not a small number of sites.... a niche is a special interest group that is a subgroup of a main industry.

Adrian,
  • 1
lunatunes
Posts: 193
Joined: 20 Nov 06
Trust:
Please give me a couple examples to help me understand.....I'm watching the videos now :D

I also want to say thanks......I have been on a lot of other forums related to
other hobbies from metal detecting to RC airplanes and I cant believe how
quickly I am getting help responses here. I need to finish watching the videos
so that I dont ask things that have already been answered :)

Blessings,
Randy
  • 1
Last edited by lunatunes on 11 Dec 06 4:05 am, edited 1 time in total.
 

PremiumMember
chatyak86
Posts: 1369
Joined: 17 Jun 06
Trust:
Ok examples........

Industy - Anti Virus Software
Niche - Purchase New Norton Anti Virus Software
(most likely people in their 20 - 30s who are computer smart)


Industry - Cars
Niche - Red Manual Transmission Ferrari Cars
(people who are interested in a certain aspect of cars)


Adrian,
  • 1
Site Admin
markling
Posts: 2488
Joined: 13 Jun 06
Trust:
I think we're talking semantics here guys. The word "niche" is vague and subjective -- it can be as broad or as specific as you like. I guess a better term could be "specialty", but then how specialized do you think a specialist needs to be? It's completely relative.

I think that's the gist of what Adrian was saying too.

By the way, another meaning for the word (I remember from high school) is "a habitat supplying the factors necessary for the existence of an organism or species", or a place where you can survive with enough food and shelter and reasonable expectation that you won't be eaten by predators. Maybe it helps to think of it that way too? ;)
  • 1
Limited time special - Try Affilorama Premium for just $1 for 7 days: http://www.affilorama.com/premium
 
Site Admin
markling
Posts: 2488
Joined: 13 Jun 06
Trust:
Oh, and lunatunes: Now that I look at it again, my userpic kind of looks to me like I've got Michelle's head glued on the side of mine.

No budding psychoanalysts, please :)
  • 1
Limited time special - Try Affilorama Premium for just $1 for 7 days: http://www.affilorama.com/premium
 
lunatunes
Posts: 193
Joined: 20 Nov 06
Trust:
Hey!! Theres my niche...LOL
  • 1
Last edited by lunatunes on 11 Dec 06 4:06 am, edited 1 time in total.
 

PremiumMember
belgian
Posts: 49
Joined: 13 Jul 06
Trust:
The words Niche and Market can be confusing at times, but I think you have to consider a niche as the people that have the same interest(s) or the same problem(s) in a certain part of a category, not that category itself.

And the Market as the products or services that you want to promote to those people.

I want to quote someone who Adrian and Sean definitely know very well:

"Find a hungry crowd, try to figure out what they need and give it to them."
Travis Sago

That one phrase describes the whole concept of Internet Marketing.

I've been wrong before ... but that's what helped me a to figure out how to find a niche and to promote to that niche.

It all comes down to this:

That you know what they talk about in forums, groups ...learn their language.

If you speak their language on your pages they'll trust you.

If they're hungry for what you have to offer, they'll eat out of your hands.

If you discovered a very very specific niche then maybe they can not find somewhere else what they looked for so long. So, they come to your site or come back to your site.

First research for a hungry crowd then a product that fits the needs.

That's my opinion.

belgian
  • 1
Discover digital photography
 
cron