13 Jul 06
06 Dec 06 1:27 pm
The words Niche and Market can be confusing at times, but I think you have to consider a niche as the people that have the same interest(s) or the same problem(s) in a certain part of a category, not that category itself.
And the Market as the products or services that you want to promote to those people.
I want to quote someone who Adrian and Sean definitely know very well:
"Find a hungry crowd, try to figure out what they need and give it to them."
That one phrase describes the whole concept of Internet Marketing.
I've been wrong before ... but that's what helped me a to figure out how to find a niche and to promote to that niche.
It all comes down to this:
That you know what they talk about in forums, groups ...learn their language.
If you speak their language on your pages they'll trust you.
If they're hungry for what you have to offer, they'll eat out of your hands.
If you discovered a very very specific niche then maybe they can not find somewhere else what they looked for so long. So, they come to your site or come back to your site.
First research for a hungry crowd then a product that fits the needs.
That's my opinion.
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