Joined: 13 Jun 06
04 Jul 07 4:06 pm
I usually form a name around the niche, but I look more carefully into choosing names for each landing page.
e.g. if I am creating a landing page on my site for 'web site hosting review', then I'll make sure that my landing page is mysite.com/categoryname/web-site-hosting-review.html
With regards to your dot com name. Look at your keywords first, see what is relevant to more people because that can affect the numbers of clicks on your google listing.
In most cases, something like the main niche name will be good, eg for curing heartburn
Hope that helped, if you want something branded to be memorable (rather than for seo and clickthru rate purposes) then choose something more catchy.
firehearts.com or heartfirefighters or something.