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How do you measure the loyalty of your customers?

marketing11_903
Posts: 14
Joined: 11 Mar 21
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How do you measure the loyalty of your customers?

There is such an indicator as the 𝐍𝐏𝐒 𝐈𝐧𝐝𝐞𝐱 (Net Promoter Score) - in short, this is an index of readiness to recommend your product or service to others: friends, colleagues, relatives, etc.
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NPS is a mirror of customer loyalty and an indicator of a company's future growth.

This technique is used by global giant companies such as Apple, Airbnb, eBay etc. The concept itself was created by Fred Reicheld in 2003.
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Companies use NPS also to measure the internal job satisfaction of employees. The methodology is similar.
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Tell us, do you measure your NPS? What insights did you gain from this method?🤝
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smartscraper
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Joined: 10 Jan 22
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Informative thread, keep posting such! Get to know about 𝐍𝐏𝐒 𝐈𝐧𝐝𝐞𝐱.
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graphinfo097
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Joined: 15 Mar 22
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you are working great thanks and keep sharing such amazing threads
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