Joined: 11 Mar 21
28 Jul 22 9:19 am
How do you measure the loyalty of your customers?
There is such an indicator as the 𝐍𝐏𝐒 𝐈𝐧𝐝𝐞𝐱 (Net Promoter Score) - in short, this is an index of readiness to recommend your product or service to others: friends, colleagues, relatives, etc.
NPS is a mirror of customer loyalty and an indicator of a company's future growth.
This technique is used by global giant companies such as Apple, Airbnb, eBay etc. The concept itself was created by Fred Reicheld in 2003.
Companies use NPS also to measure the internal job satisfaction of employees. The methodology is similar.
Tell us, do you measure your NPS? What insights did you gain from this method?🤝