18 Aug 20 9:02 am
Email list building can be one of the most powerful tools for your online marketing campaign. It is cheap, allows you to go for a long term relationship with your clients and best of all, can secure the best advertisement for your business. The trouble is, you need to follow a set of rules if you are to manage an effective campaign. Here’s what you should look out for when you are building that list:
1. Research Your Market
Mindless mailings are no good whatsoever! You need to cater to just the type of visitor you want and need. Visit websites catering to the niche you want and find out real concerns affecting real people! Collect these concerns and questions and try to empathize! This will help you in your email list building!
2. Have Signups for Every Page
Your landing page may not always be the one you wanted. It would be foolish to ignore sign ups on a page, just because you did not expect a visitor to land there! Entice your visitor by describing the benefits of signing up. It does not really matter whether it is a newsletter or a free quote you are offering, just so long as it appears beneficial to him to become part of your email list building!
3. Offer Them Something
As a continuation of the method above, you can always offer them an interesting e book in exchange! People would love to have more matter on a subject that interests them. Your advantage in this whole thing is that you get access to extremely targeted audiences. Your email list building is faster and more effective- now isn’t that something you always wanted?
4. A Word about Your PPC Pages
If you have a PPC landing page, insist on having a form which will get you access to that e mail id. This will help you target people who are actually interested in doing business.
5. Simplicity- The Best Tool
Avoid complicated steps when you are asking for e mail addresses. If your visitor has to pass through complicated processes and countless pages, he will just leave! Make your email list building easier- go for an uncomplicated form that is to the point!
6. Don’t Ignore Relevant Events
Important events organized around a product you are catering to are one of the best places for your email list building. Offer a giveaway at these events in exchange for a sign up. Once again- the advantage is that you get a targeted audience!
7. Avoid Buying Those Lists
We know, it’s really tempting! After all, who would want to build such a painstaking list if you can just buy one? We have just one word of advice- don’t! You will only end up with lists from spammers. At the best, you will buy lists of people who aren’t remotely interested in your product!