I have good reason to believe that many of
our Affilorama members are faced with the task of rewriting articles at the
moment. (AffiloJetpack members, I am especially talking about you!)
If this is you, read on for my version of the who, what, where, when, how and why of rewriting articles.
First things first, we are talking about rewriting articles that you have ownership of. This might be Private Label Rights (PLR) article packs that you have purchased, or if you've purchased AffiloJetpack content, the articles inside your niche pack.
This purchased content is yours to do whatever you choose with.
There are two main reasons why the article content from your AffiloJetpack niche or a Private Label Rights (PLR) pack needs to be rewritten:
1) You are not the only person who has purchased this content. If you put the articles on your site ‘as is', you risk being penalized by Google for having the same content as found on other websites (duplicate content), and therefore suffering a cut to your traffic sources.
An article that is 20% different from the original may escape this sting from the search engines; however we recommend you rewrite your articles to be at least 50% different.
2) The content is written using general keywords for a niche. In most cases you will need to optimize these articles and replace the general keywords with specific keywords that target a sub-niche you have chosen (that's another kettle of fish).
An example: If you are working within the weight loss niche, you might choose a sub niche that targets a particular demographic - over 50's, teens, pregnancy, male, etc. The articles you begin with will likely be written for a general audience, so you will need to rewrite these to target your chosen sub niche.
The default use of article content is to place them as articles on your website. These are there for SEO purposes - to build links, and bring targeted traffic to your website. You can then funnel this traffic into a squeeze page to sign up for your newsletter series, and capture these leads.
Remember though, that the article content you have purchased is yours to do whatever you want with, and there is nothing stopping you from using it for something a bit different.
For example, you might decide that a better use for your article pack is to use it to add to your newsletter series, or to combine it and make a free report to give to your visitors.
You might also choose to pull information from the articles and use it to create supplementary forms of content, such as video content, FAQs and glossary for your site. This type of content is particularly link worthy, both as a source for internal site links and for others to reference you.
This is the age-old dichotomy. You can either invest your own time into this, or pay someone to do it for you.
The difference between article spinning and article rewriting is not immediately obvious. Let's clarify:
Unlike article rewriting which involves rewriting entire paragraphs and replacing keywords with your own, article spinning involves rewriting each sentence 3 - 4 times each, for use in spinning software that will generate 200 or so versions of your article.
While it can take a lot longer to rewrite each sentence of an article 3 - 4 times, the magnitude of the result is a lot greater. These spun articles are then submitted to article directories and other sites for link building purposes.
The primary purpose of rewriting articles is for use on your site, and you may also use these rewritten versions as a starting point for spinning articles to submit to directories, blogging and article sites.
Before you begin, you will need to have chosen a keyword phrase you want to rank for, and an appropriate article to rewrite for it. If you're struggling to find close matches between your chosen keywords and the given articles, remember (AffiloJetpack members) that you can sift through your newsletter content for additional information. Creating a swipe file of additional research for your sub niche is also very helpful as it makes it easier to target your sub niche as you rewrite.
There are many different approaches to rewriting an article, what I'm explaining here comes recommended by Mark Ling and is an easy and effective way to get it done.
1. The first thing to do is read through the article once so you've got a clear understanding of the article in your head.
2. The next step is for you to read through it again, and pull out all of the key points in each paragraph, as you remember them.
Some people may prefer to skip the step of creating key points first, and jump straight to simply paraphrasing the original paragraphs. It's harder to create unique content using this method though, as you haven't distanced yourself from the original article.
3. After taking a few moments to distance yourself from the original article, you then rewrite the article using they key points that you made, one paragraph at a time. Here is an example:
"Some foods promote extra baggage around the middle, and others reduce tummy fat. It's not just a matter of how much you eat; the types of foods you eat can also have a drastic effect on your waistline."
"The issue is not simply how much you eat, but also what types of food you eat. Some food types will reduce tummy fat, others will promote that extra baggage."
4. The next step is for you to replace the original keywords (in bold text in the example paragraphs) with the keyword phrase you want to target. It's also a good idea to use a thesaurus to replace a few words with synonyms - for example "baggage" with "mass". http://thesaurus.com/ is handy.
Remember that you need a keyword density of at least 1% in your article, with your keyword appearing once within the first 50 words. Be careful not to over-optimize the keywords in your article, as the search engines can identify this as keyword stuffing and penalize you.
How long is this going to take you?
It varies from person to person - an experienced article rewriter can rewrite articles in 15 minutes, while if you're new to this it might take you an hour or so to complete your first article. Don't stress out if you're slow to complete your first article rewrite, you will speed up with practice.
Use our Article Compare Tool (premium membership) to check the originality of your content with the original article.
Another useful tool is Copyscape. This will tell you if your article matches content that is already on the web.
Keep in mind that your rewritten articles don't need to be award-winning material before you put them on your site. You can always come back and revise your articles later on with extra information you've picked up as you're knowledge of the niche expands (and search engines love it when you update your content). This is an especially good idea for people who want to work on eventually developing an authority site and bring their content up to an exceptionally high level.
Donald Johnson • 13 years ago
Dan Sullivan • 13 years ago
Justin From Affiliate Freedom • 13 years ago
Peter Woodard • 13 years ago
Dave Adamson • 13 years ago
@CELTIC55 - You should just rewrite your articles for single use in your site, Article spinning is useful for creating multiple versions of the same article.
You could spin an article for use in your website if you also plan to post different versions of it around the web linking back to your site. - 2 problems with this though..
Firstly you must spin your article very good and ensure the new generated ones are NOT too similar because chances are that the versions on article directories will be indexed first and you may be pinged for duplicate content.
Secondly, this will only work well for getting your website ranked, if you direct people from the article directories to your webpage they will get bored pretty quickly because you're just showing them a different version of what they already read.
John • 13 years ago
Janis Rowell • 13 years ago
lee albins • 13 years ago
Ryan • 13 years ago
Timothy • 13 years ago
Margene Smith • 13 years ago
Chrishann Goodwin • 13 years ago
Abizer Nalwala • 13 years ago
@CELTIC55 : I think what Kim is saying is that if you only want to use the rephrased article on your webiste and nowhere else then you could rewrite it which takes less time than spinning. And spinning give a greater magnitude of the result but will take longer as you would have to rephrase each sentence into 3 - 4 variaations. Hope that helps.
JC Dean • 13 years ago
Thanks Mark and Gang,
I am rewritting eversingle AJP artical and am sure I will be rewarded 100 fold for my effort. Nothing will take the wind out of your sails like the finding you sites on page 15 or worse, the sand box.
Allan Crespo • 13 years ago
Neo Kanobi • 13 years ago
Thanks for the Tips
SolAff • 13 years ago
I have Spun my articles to 96.40% and when I have put one on scribd it comes back as duplicate content.
hsoftware • 13 years ago
billy202 • 13 years ago
Spinning relies on spin element permutations and is volume based. For instance if we are talking about articles we can set up three spin elements as follows; "generating|spinning|rewriting|original|outsourced articles for publishing|publication|printing|inclusion in blogs|article directories|ezines|. When we run that sentence through a spinner there are at least 60 unique variations that 'hang together' pretty well.
It comes down to monkeys and mice.
As we add each spin element into our article the risk of 'monkeys typing' (monkeys sitting at typewriters randomly hitting keys) increases probably exponentially. This is where the mice come out to play. People scan read articles and about a micro-second after they sniff rubbish, their mouse quietly clicks, and they are 'outta there'.
If it is about reputation I recommend rewriting, if it is about volume then spinning is probably OK. The internet is full of spam, rubbish and crap, AND while the demand for relevant quality information increases, surfers are becoming more adept, discerning and quicker at identifying and dumping rubbish. Quality endures. Rewrite don't spin is my view.
Michael Edgar • 13 years ago
Sorry, Kim, who are you? What happened to Mark? Good blog.
For spinning, newbie guys, I can recommend the free tool at http://simply-free-article-spinner.com/
To check keyword density, and to check if your spun article is sufficiently different from the original you can use the tool at http://simply-free-article-spinner.com/suggests/SFArticleCheckerDnload.htm
No, I am not an affiliate for either of these tools! Maybe I should be.
It is not clear to me whether articles on our sites do or do not have our Clickbank hoplinks for various relevant products. Are the articles just to inform and not to sell?
If we submit articles to article directories, do we include Clickbank hoplinks, or do we just include a link to our websites? If the latter, how do we make money?
The sites seems solely to inform and not to sell, is that right? My site so far does not have a squeeze page to capture email addresses, but maybe that's coming up. Is it?
Being a technological idiot I had big trouble with Wordpress, but two of my sites (just skeletons) are up now. If anybody needs cheap website help, I can recommend the Philippines. Their English is good, their skills are good and they work for US$7-$8 an hour. You can find people at Craigs List Philippines.
time2shine • 13 years ago
Because I sometimes get detached from the whole thing, believing that I am the only one struggling to do task that are supposed to be straight forward.
Like re-writing my first article which took me a good couple of hours and afterwards I felt like I was staring into a bottomless pit..thinking 'what I have to do 19 more of these!'
Time & money is scarce right now.
Roxanne Gwyn-Kabayama • 13 years ago
jo tsang • 13 years ago
Kra gye • 13 years ago
Kim Ross • 13 years ago
While you can use either article spinning or rewriting for your site, what it comes down to is purpose - and the end result you desire. If it's quality - rewrite, quanity - spin.
@Medgar: Don't worry, Mark is still around! There are a few of us that work at Affilorama :)
Re: articles on your site - (I assume you're talking about AffiloJetpack) no they don't come with hoplinks for products, but you can put them in if you want. They've been designed to inform - with the selling left to your newsletter series.
Submitting to article directories and linking to your site will build your backlinks, and the purpose is to get traffic to your site and signed up to your newsletter series - so yes, you will need a squeeze page to capture email addresses.
@Jotsang: We can't provide all spun articles in AffiloJetpack because you need to tailor them to your chosen keyword phrases, and you would be faced with the same duplicate content issues if we were to give everyone the same spun articles.
Barry Desautels • 13 years ago
hsoftware • 13 years ago
Kra gye • 13 years ago
However what I am trying to understand is this - keywords can be any word or combination of certain words. If I aware of a keyword because I have done a very thorough research on it, then I can consciously control the quantity I put in that particular page and follow the recommended rule of thumb quantity of keyword.
However what happens if there are keywords that I am not even aware that they are keywords because I am new in the niche and keyword that I have not uncovered or missed those during my keyword research and I put those different keyword in they same article. In other words I have multiple different keywords in the same page. Would this be considered keyword stuffing?
Vee Sweeney • 13 years ago
You make some very excellent points, especially about making sure to change up the article to at least 50%. Understanding duplicate content and how to avoid it is key to marketing or article marketing.
Adam Kim • 13 years ago
however this method will take atleast 1-2 hours of your time to come up with a nice article just like this one I wrote
Newbies Learning CPA Marketing
vandexter rutledge • 13 years ago
noor azlin • 13 years ago
I'm not quite a newbie but some of your advice cannot be digest by my brain dictionary ;) However, thanks for the share. About the post, rewriting... yup...need a lot of practice. Sometime you'll end up with a new piece of work without you realizing it ;)
John D Thomas • 13 years ago
John D Thomas • 13 years ago
I think I am beginning to see the value of a squeeze page. At first, I wondered how in the world would a squeeze page get top ranking if it were bare bones. Now, I realize that it is the articles that will attract visitors and give ranking after which the viewer will eventually be directed to the squeeze page where they will leave their info. Is this on track or am I still wondering in the dark about how all this works??? jdt
Juana Gillum • 13 years ago
Great post! I have been using software to spin my articles which helps me to get much more mileage out of my writing. Of course, this saves me several hours of time too.
Thanks for the information on the comparison software for checking articles. I didn't know about this resource and will certainly be looking into it!
Marilyn Baker • 13 years ago
Ross Leadbetter • 13 years ago
Sharon Smith • 13 years ago
As everyone has said it is a very good and informative article.
My spinning of articles can take up to take upt to 5 hours. It is not that I am just stupid :).
I rewrite every sentence 5 times and then I spin every word that I can without losing context within the sentence. I spin the words multiple times. It gives very unique articles.
I then generate the articles and read each of them to make sure that they do make sense and that i haven't misinterpreted my own sentences.
I am probably being a little too pedantic nad hence why my sites don't contain much stuff. However it is all unique and informative.
Tom • 13 years ago
The cool thing about this method (taking PLR articles and rewriting them) is that it allows you to enter pretty much any niche and instantly become a thought-leader in it, establishing credibility with 'original articles'. If it's a smaller niche, after you've syndicated a decent number of articles out, your name starts to get out there. And best yet, it took no effort apart from re-writing articles. Turn those articles into videos and hit up Traffic Guyser or TubeMogul and you're in for some potentially serious traffic generation.
And all the while you're getting links, building traffic, and gaining exposure. All around it's a win-win situation. Just make sure you're funneling that into a list so you can monetize it.
Thanks for the article.
Jordy • 13 years ago
I like to play it as safe as possible.
Chris Hardenbrook • 13 years ago
Gulherme Soares • 13 years ago
Jesus Omar Maldonado Islas • 13 years ago
Abdussalam Muhamad Ekhsan • 12 years ago
William King • 12 years ago
Peter • 12 years ago
Whenever you use articles make sure to chose good keywords. Don't re-publish articles from your site in article directories. This is content duplication and it will decrease your SEO ranking. When you submit article to article directory, don't just leave it. Social bookmark it, ping it why not take article RSS feed to also bookmark it. You should go into this process only for articles that are important for generating site visitors.
Joel • 10 years ago
Don't be lazy people, just rewrite your content!
fieve • 4 years ago