Search Advertising Video: Google Adwords Guide

By Mark Ling
Search Advertising Video: Google Adwords Guide


Recently Hal Varian, Google's Chief Economist, posted a video on YouTube where he explained exactly how the Google Ad Auction works.

In this video he demystified the relationship between how quality score, clickthru rate and on page relevancy affect your ppc costs and your ad position. A lot of this information is well known, but to hear it from Google themselves is better than any other source, and he teaches it in a way that makes it very easy to understand.

This information should make it a lot easier for you to understand how to manage your Google adwords campaigns.

I'm interested to hear what people think of this video, please comment below after watching it.

Andrew 15 years ago
Great video. Explains the process nice and clearly, and verifies everything we teach about using PPC marketing with Google... which is always a good thing :)
Jon Pastorizo 15 years ago
All I can say Mark is....Wow! Very well explained.
Steve Parker 15 years ago
Excellent post - everybody needs to watch this.. Thanks.
Billy Lockwood 15 years ago
Wow i've heard a few ways that the cost per click was worked out, but was never 100% sure what to trust, now that i've heard it from the man from google i know what sort of tactics to be using to get ads in the positions i want.

This is a must watch for anyone doing PPC
Nathan Barrett 15 years ago
The puzzle that was all over the table is now put together
Lynne Gordon 15 years ago
An absolutely amazing video. I can't wait to show this to my business associates!
Danielle Bernier 15 years ago
This video is clear to the mind and will free all susperstition or confusion about the QS.
'Content 'rules and that's the fact.
You might have an AH! AH! moment...
Thomas Clark 15 years ago
Great I understand...
Jason Dodd 15 years ago
This really highlights the importance of writing ads with high relevancy and good linkbait - Hal makes it clear that click-thru rate is more important than anything else in determining QS.

Use the bullet point tool in the Tools section of - good headline generator!
Di Gell 15 years ago
Very clear and simple just like you are in your lessons ....
Thank you for showing us this !
Lisa 14 years ago
've been using Google Adwords for two week now and I'm getting more visitors on my own. Thanks for the article.