The primary goal of internet marketing is to bring traffic to a website. But let’s face it: While a lot of us are successful in bringing in traffic to our website, this does not mean that we are successful at our marketing campaign unless we make a sale.
Unfortunately, it has never been easy to convert website traffic into sales. A lot of websites are very successful in attracting visitors but very few can really convert visitors into customers.
If you are not gaining any sale from your web traffic, you are wasting a lot of your time, energy, and money in your marketing campaign. If this is the case then it’s time to re-evaluate things and figure out what’s wrong with your online strategy.
Below are handy online marketing tips that can significantly contribute change to visitor response rate in your website:
The target market
When it comes to your market, it is very important that you really ‘target’ your website visitors. The more targeted your market is, the better it is for you to provide them the right information that cater to their needs.
Additionally, try to find visitors who are ready to buy. You can do this by carefully selecting your keywords. While it is better to consider high volume searches like women's watches, try to also get more specific keywords like product names such as Timex GPS watch or Timex 1440 Sports.
If you are successful at targeting your market by choosing carefully your keywords, it’ll be easier for you to attend to their specific needs and you’ll be able to easily address these needs in your marketing materials.
After you conduct a thorough research of your target market, the next step is to figure out how to effectively communicate with them.
It is very important that you consider “humanizing” your content rather than being too sale-sy. For example, instead of providing customers with 500-800 word content on the benefits of using your product why not give them something that will connect you to them personally? You may write something about how your previous customers felt and experienced after using the product.
Of course, if you are able to target your market, you should also be successful in creating the right content for your market. This means that you supply your market with complete and right details as much as possible. This is another way to connect to your market.
If your website is about hair straighteners, do not just provide your readers a list of products with pictures. Try to give as much information as possible to fulfil your market’s need for information. You should also include important details like features, pricing, and reviews.
The problem with most website owners is that they supply information that does not really ‘connect’ to their target market. Again, it is very important that you think of your market- what are they looking for in the first place? What are their needs?
Quite importantly, do not forget to do on-page optimization. Make sure that your webpages are well optimized. Like for example, your title tag and meta description are the first content that your visitors will see when they search online.
Thus, make sure that these sections are well optimized using your keywords and at the same time include a sentence or two that describes your product or service. Try to also add a call to action type of message to draw attention.
Design and navigation
You need to know how your visitors use your site. If you want to make a sale, you need to seamlessly combine content and page layout to get your visitors to purchase.
Most customers who are ready to buy often seek these things- contact information (specifically a phone number), satisfaction guarantee, and good support or customer service.
Again, when it comes to content, always create something that will ‘speak’ to your customers- provide them with clearer messages, assist them with their needs, and then eventually place a ‘call to action’ at the end of your message.
You’ll be surprise how little things can make a huge difference in online shopping. Make sure that your website is set-up in a way that people can find their way around effortlessly.
This is where split testing is needed. Most website owners only focus on their content and marketing strategies that they do not even bother to install a split testing software into their site.
Always consider and treat your website like it’s your real (offline) store and you are the store owner. All store owners know everything that is going on around their stores. This includes the number of people going in and out, the number of people buying, the products purchased, and so on.
Store owners have all these information and at the end of the day, they evaluate everything and check which needs replacement and which needs to be improved.
As a website owner, running and maintaining a website should also work that way. Having a split testing software installed will help you keep track of all elements that are working and not working in your site.
A good split testing software is able to provide you with good comparison between two or several elements in your site (like the headline or opt-in form) and suggests you the version that provides you with better results.
By constantly conducting split tests in your site can get you ahead of your competition since this will mean you’re always finding ways to improve your website pages.
Analysis and measurement of results should not be neglected. Make sure that your tracking software is accurate so all your efforts won’t be put to waste.
Always allot time to analyze your website statistics. This is the only way to know your visitors and to find for ways to convert them to customers.
Google Analytics for example can provide you with important information about your visitors and your website- the keywords that bring them to your site, the page entry, the exit pages, the links they click, and so on.
Use all this information to improve your website and develop ways on how you can convert visitors to customers.
That’s it guys! Go ahead and try to incorporate these things in your website. Hopefully, you can also share your thoughts here. I would love to hear them! :)
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