This week's niche is for the ladies (and men) who like bling! Jewelry affiliate programs can be lucrative, and you’ll be surprised at how huge the market is for this niche no matter how many $$$ people spend for a piece of jewelry.
Although we cannot really estimate a website’s income based on the traffic report alone, this data indicates that the demand for jewelry affiliate programs is huge.
Is This a Niche to Last Forever?
As always, we look at Google Trends to see how popular our keyword term (“jewelry” this time) is in online search:
For the past five years, the term "jewelry" has remained highly consistent in terms of search. Similarly, on social media, articles on jewelry are extremely popular. The screenshot below from BuzzSumo shows the top three most shared jewelry articles on social media sites:
You probably noticed that the top three articles above are written on similar topics. Looking at these results can guide us on which sub-niche to cover with a jewelry affiliate website.
Definition and Scope
Know Your Niche and Market
There isn't much to explain about this niche, since the word “jewelry” is crystal clear to all of us. But like many other niches, the jewelry niche is huge, and it is best to have a sub-niche.
Zooming in on a sub-niche helps us focus and develop content around a certain topic only. This strategy is particularly helpful when it comes to targeting the right market. The more specific you are with your sub-niche, the easier it will be for you to target your audience.
So for the jewelry niche, I chose to focus on diamonds as my sub-niche. My reasoning was fairly simple: I based my choice on popularity.
When we talk about jewelry, one of the things that usually pops into our heads is a diamond. Diamonds are so popular that people often use them in metaphors, symbolism, and such famous lyrics as “Diamonds are a girl’s best friend” and, more recently, "Shine bright like a diamond."
Before proceeding to any further research or action, it is very important that you know your chosen niche or sub-niche well. Spending some time defining and getting to know your niche is crucial and will make keyword research, content creation, and marketing much easier.
Digging for Diamonds
There is more than one way to do keyword research. You’ve probably noticed this in my previous NOTW posts, wherein I’ve been showing you different ways to find your target keywords.
There is no right or wrong way to do keyword research. You can use whichever process you are comfortable with. That’s fine.
If you are new to keyword research, you can use the simplified steps below as a starting point:
1. Find seed keywords
Seed keywords are keywords you input in a keyword tool. Your seed keyword is always your starting point for more keyword ideas.
Since our sub-niche is about diamonds, we can use that as our seed keyword. There are several useful tools that you can use for this step:
One of my most used tools when seeding for keywords. This tool provides a lot of keyword suggestions that are based on search engine results. You have the option to customize your search by language. You can also search for keywords used in the images, news, and shopping sections of search engines and keywords used on YouTube.
The tool is very straightforward. Just key in your seed keyword, customize your search, and then press the suggest button. Here is a screenshot showing partial results from my search:
This tool not only shows you the search trend of a given keyword but also provides you with the top and rising keyword results in Google. When researching the word "diamond," I found out that this term is too generic for Google Trends, so I searched for “diamond ring” instead. Below the page, you can see other keyword terms under the "related topics" and "related queries" sections:
This is not really an official tool but since Google search is so sleek, you can actually use the search box as a source for other keyword terms. The Google search box provides you with keyword/phrase suggestions based on what people are searching for. You can see from the screenshot below the other terms suggested by Google:
2. Research the competition
Once you have completed your keyword list, the next step is to determine how competitive your target keywords are.
You can check the keyword competition through AffiloTools. Here is a quick guide on how to use it for keyword research.
It is quite easy to see the keyword competition in AffiloTools. In the screenshot below, the competition column provides you with the percentage for keyword competitiveness. Each percentage also corresponds to a certain color: red for high competition, orange for medium competition, and green for low competition.
The higher the competition is, the more challenging it is to rank for that keyword. In AffiloTools, the competition data is based on the number of advertisers bidding for that keyword. Even if the data is not based on organic results, you can still use this for SEO. If the competition is higher for paid search, it generally means that the keyword converts well.
If you want to know the competition for organic search, you can use Traffic Travis. Here’s how to use Traffic Travis for keyword competition.
Just like AffiloTools, you can easily see the keyword competition in Traffic Travis. Under Research > Keywords, each keyword is provided with a percentage for AdWords competition and is grouped by low, medium, or high ad competition.
If you use the SEO > Competition tool, you can also get organic SEO competition ratings ranging from easy to extremely difficult, which is even more valuable.
3. Double check keyword in Google search
Once you have gathered the competition data for your keywords, the next step entails installing an SEO plugin for your browser. For this step, I use MozBar.
Once MozBar is installed and activated, I manually enter my keywords in Google search one at a time to check the top 20 sites that are ranking for that keyword. You should see something like this:
The MozBar will help you analyze your competition more by providing you with important ranking information for each website found in SERPs such as Page Authority (PA), Domain Authority (DA), and link analysis. You can use these data to weigh how much competition there is for the top 20 websites ranking in Google search.
Jewelry Affiliate Programs
A Gold Mine for Affiliates
The ClickBank Marketplace has some affiliate programs, but none like the ones listed here. Most of the affiliate programs in the jewelry niche in ClickBank are those on how to create jewelry. The gravity and commission on these products are not as attractive as the ones below.
1. Kay Jewelers
Kay Jewelers is a sister company of Sterling Jewelers, Inc. The company started 90 years ago as a small shop in Pennsylvania, selling eyeglasses, silverware, and electric razors on top of jewelry. Kay offers personalized jewelry, watches and other accessories on their website.
How much can I make?
You can earn 7% for each sale.
How do I apply?
You can sign up here.
2. Blue Nile
Blue Nile is an online diamond retailer. The company also sells fine jewelry, but the collection is not as extensive as Kay Jewelers'. Blue Nile's focus is the diamond and how you can pick one to create your own custom diamond jewelry.
How much can I make?
You can earn 5% for each sale.
How do I apply?
You can sign up here.
How to Shine in This Niche
There are a plenty of ways to build links to your site and drive traffic to it. You can try a few and immediately get results... if you're lucky.
Most of the time, though, you will need to try most, if not all, of them to see which strategy works the best for your site. This is one of the reasons why you need to draft a link-building strategy while still in the site-building process. This way, you will be able to jump right into it as soon as the site is up.
In this section, I won’t draft a list of marketing strategies for you; instead, I will discuss several important factors that you should be looking at when it comes to marketing your website. I believe that any marketing method out there (as long as it follows Google’s quality check) is effective in its way. However, every niche and every website also has its own sort of formula to success and this includes the right combination of marketing strategies, be they free or paid.
1. Volume of traffic
This is the one factor that determines the fate of your website. Any marketing method will only be successful if you can get traffic from it. And by traffic, I meant not hundreds but thousands of visitors to your website. A few visits and clicks to your page each day won’t get you any conversions. You need to target more than that to earn money from your affiliate links.
2. Quality content
This applies to both one-page and multi-page sites. The quality of content does not depend on the total number of words on a page. You need to do more than just that.
Take as much time as you need in research, specifically about knowing your niche and your target market. Once you have the right information, you can easily plan your content. A good article should be able to satisfy your readers, answering all their questions and even more, to the point that they do not have to go back to Google search and look for other sources.
3. Invest in SEO
Not everyone likes to do SEO, simply because it requires loads of work and takes time to produce results. However (and this is based on my experience), SEO is worth all the time and effort it takes. The traffic you get from search results lasts a long time, unlike that from paid ads, which only produce spikes in traffic while you pay for them.
Traffic from search engines is cost-effective because once your page ranks in the top SERPs, you get good traffic, and this will continue even if you are not spending any more time on ranking these pages.
4. Be consistent
Probably everyone (including myself) has a problem with consistency. But that’s okay. We’re just humans and we need constant reminders to be productive at work— and not just be busy!
I believe that affiliate marketing success has a lot to do with consistency. Building, marketing, and maintaining a website is challenging. There are ups and downs to affiliate marketing but no matter what, we must always be consistent with what we do. If things are not going well with our marketing efforts, we should still strive to work harder and find ways to solve the challenges we face. Do not be lazy, strive to be consistent, and always think of the end goal.
Jewelry Affiliate Programs
Shiny Prospects or a Dull Future?
The commissions from these jewelry affiliate programs are truly promising. There's a huge potential to earn here, but you need to be up for the challenge.
Make sure you do your research and have a list of jewelry sites you can use as resources. Draw up a rough sketch of how you will go about your link building and inbound marketing for your jewelry site. After all, luck favors the prepared.
I hope you enjoyed this week's Niche of the Week! Be sure to share it using the buttons below! I love to hear from you, so please leave your comment!