Home Affiliate Marketing Blog How to avoid losing traffic from a poorly chosen domain name

How to avoid losing traffic from a poorly chosen domain name

How to avoid losing traffic from a poorly chosen domain name

How much thought do you put into choosing a domain name?

Surely it's the easy part of setting up a website, right?

You could be missing out on well-deserved traffic and not even know it if you haven't been savvy about choosing your domain name.  

So what can you do to make sure you're not sending your hard-earned traffic to someone else's website?

You need to put yourself in your customers' shoes. Say your fancied domain name out loud and see how many interpretations you can get out of it (you don't want more than one!).

If I said "Hey, check out my website called See Too", this could lead to numerous interpretations. Following are just a few examples:

  • Seattwo.com
  • See2.com
  • C2.com
  • Ctoo.com

And my actual address might be see-too.net.

Of course it's not always possible to get a domain name that has only one interpretation (and even less likely you will get one ending in .com). In this case you need to take extra care to market your website as close to your domain name as you can. You might also buy the domain names for the other interpretations and set up redirects to your site.

Here are a few things to keep in mind:

  • While it's not as important as it once was, using a keyword or phrase that you are trying to rank highly for in your domain name can be helpful. This goes hand in hand with the necessity of choosing a domain name that is related to the topic of your website, seeing as you will use this as the name of your website.
  • Make sure the phrasing of your domain name makes sense, for example ‘dogbarkinghelp.com' is a lot better than ‘advisedogsbarking.com'. You want your domain name to be memorable, so keeping it short is also a good idea.
  • Check if the term you want to use is trademarked. No-one wants the sting of receiving a cease and desist notice after they've put in the hard yards building backlinks for the domain and got it working as a good money earner. Contact your local Government Intellectual Property or Trademarks Office to check this out first.
  • You will also want to check a domain name for penalties (for example penalties given to the previous domain owner for aggressive link building campaigns and so forth). You can do this by pointing a link to the domain from a trusted site, and waiting to see if Google will index it.
  • .com's are the best. It's the default suffix for type-in traffic, and search engines will tend to return results for the .com equivalents first. However, if you're after local traffic then a local suffix, such as .co.nz, will actually work in your favor for search results.
  • Don't use product names (unless it's your product). This isn't allowed, and would make it difficult for you to promote other products on your site.
  • Use hyphens, numerals and words that are difficult to spell with caution.
  • Don't place words that end and start with the same characters together (for example, worddrool.com). It's confusing and can be prone to typos.
  • Be careful with words that are spelt one way in US English, and another in UK English (for example, ‘favour'). Try to use real words too (and avoid text language).*
  • And finally, check your spelling before clicking buy! It's not just our website visitors that can make typing errors and I'm sure you don't want to end up with a misspelled domain name.

Are there any other tips you have that would be useful for those at the stage of choosing a domain name? Share your thoughts below.

*This is a general rule of thumb of course. ‘Affilorama' is not a real word, and once upon a time you wouldn't have heard of Facebook, eBay or Google either. Maybe you could invent a word, brand it well and be the next big thing too...

45 Comments Add your comment
  • Reply Neville Easley3702 days ago

    Great information I always learn something new here

    Affilorma you guys are what they call cutting edge.

    Thank you,

  • Reply Justin From Affiliate Freedom • 3702 days ago

    Wow this was a great post. It's funny most of this information has always been something that was floating around in my head but to have it all in one post like this is really great. Thanks!

  • Reply rainto rainbow3701 days ago

    Don't want to loosing traffic from a poor domain name. Above post is really helpfull tips. But there are a lot more to do to choose a domain name. Thanks.

  • Reply Neo Kanobi3701 days ago


    As always a great post. Thanks for going over the domain name how to's tips

    Take care


  • Reply Neo Kanobi3701 days ago


    Great Post as usual, I appreciate the Finding a Domain name tips.

    Looking forward to your next post.



  • Reply Christopher Jacques3701 days ago

    Hi Kim

    Excellent post on "How to avoid losing traffic from a poorly chosen domain name" with sound advise.

    I especially like the last paragraph "This is a general rule of thumb of course. ‘Affilorama' is not a real word, and once upon a time you wouldn't have heard of Facebook, eBay or Google either. Maybe you could invent a word, brand it well and be the next big thing too..." which triggers the imagination.


  • Reply Gabriel • 3701 days ago

    I like using a keyword type domain name due to the fact it will rank quicker in the search engines especially if you did your keyword research and content homework. Very helpful post , thanks!

  • Reply Stephen @ The Blogging Academy • 3700 days ago

    Your last point, about spellchecking a domain name before buying, is vital. I know a few people who have not done this and ended up with a useless domain name.

    When choosing a domain for a "serious" site (as opposed to a testing or affiliate site), I would always suggest that you live with the domain for a few days. What sounds like a good name today may not sound quite as good after a while.

  • Reply Gary Jeffers3700 days ago

    Some good points there, but when I choose on a domain name I don't rely on type in traffic. I only worry about search results.

    As I try and get a domain name with my keyword as in my experience it has helped me rank in Yahoo very well. Its well known that they rank better in yahoo which can account for 15%-20% of your search engine traffic.

    To not worry about yahoo is a bit like marketing a new product in North America and not worrying about California and Canada.

    It costs the same amount to register keyword.com or blahblahblah.com. So why not register the name that will get you more FREE traffic.

    .com may be good for type in traffic but when it comes to Google, they themselves have stated that they give more credit to .org in the search engines. A little known fact from them not me!

  • Reply Noor Azlin @ Bizznurse.com • 3699 days ago

    Hi Kim,
    It is hard to find good domain name nowadays. Especially when the niches are famous and overly crowded. I agree with the point on Branding our own domain name. It is hard, but in a long run, worth more than SEO tuned domain names.

  • Reply Edwin Lange3699 days ago

    Greetings Kim,
    More on hyphenated domain names would be helpful. I tend to think that they read easier, also are easier to obtain in key areas. Feedback will be appreciated.
    Secondly, being a new member (affilojetpack) I must compliment Mark and the Affilorama team for the excellent training provided to date. Concise, detailed and to the point, even for an elderly dummy like me.
    Lastly, Great Rugby All Blacks, and this compliment coming from a South African!!!!!
    All the very best, Ed lange

  • Reply James Pruitt3699 days ago

    I like choosing a non keyword domain myself. IMRelations for example is not keyword optimized but is memorable and most people involved in the IM niche instantly see it as relevant. Same with your domain here at Affilorama

  • Reply doryharvey3699 days ago

    Hi guys
    Great post about domain names, as a newbie I need all the help I can get. Keep up the good work!!

  • Reply Abizer Nalwala3698 days ago

    Hi Kim

    This is a really helpful post. Could not be a better time to read it as I am building my first Niche website from AffiloJetPack.

    Some of the things I wasn't aware of at all ... like knowing if it was a banned domain or a trademark. The other thing that clicked was to have a logical name rather more meaningful name (where you have given the dog barking example). This is common sense but as they say "common sense is not so common" - no offense to anyone as it applies to me :-)


  • Reply Reevo Anders3698 days ago

    Thanks for th article; what is the meaning of a domain name that is "trademarked" and how does one check it at the Government Intellectual Property or Trademarks Office, as you say above?
    Thanks very much!

  • Reply Kim Ross3698 days ago

    Hi Ed,

    You're quite right about hyphenated domain names - as GaryJJ said, if SEO is your primary motivation and anticipated source of traffic, then adding hyphens to get the relevant keyword domain name you're after is a great option.

    A true compliment for our rugby indeed coming from a South African! Bring on the World Cup next year to see who really is the best ;)

  • Reply Ken Pringle • 3698 days ago

    Excellent information, I will be checking back here often.
    Thank you keep up the good work, success will follow.

  • Reply Tim Losee3697 days ago

    Great tips everyone. Especially about the hyphenated domain names.

    I'd love to hear how people feel about .net, .org, etc. sites. Does having a .com REALLY make that big of a difference.

    Great article Kim!

  • Reply Tess QIU3697 days ago

    Any comments on .info domain names? Thanks

  • Reply abbyyy • 3696 days ago

    Really very Helpful And Important aspect which determined by Search engines for Keyword analyzing.

  • Reply Vicky Moriah3696 days ago

    By Vmoriah

    Thank you very much for all this teaching. As a newbie it is invalueable to give me the confidence i need to get started.

  • Reply Maree Lowe3692 days ago

    Being a newbie there is always something to learn that seems difficult.
    I chose a Domain name (that I thought was silly & no one would use) what a surprise to find others have it as well.
    So do I change it & if so how.
    The other question I have is how do you know when your web page is on the web?
    I typed in my address & mine was not there.

  • Reply ryanda jones • 3690 days ago

    a half of your explanation is great and new knowledge for me thanks mark goodbless you

  • Reply 3689 days ago

    Hi Kim, me being a newbie this information was very helpful to me. I have yet to build my first website. I'm going to try to build one today and see how it goes. Again, THANK YOU, for the information. I'm learning a lot from Affilorama. Keep up the good work.

  • Reply Ben Neki3688 days ago

    Thanks for the tips on selecting a good domain name now I know what to avoid in creating my own domain name. cheers.

  • Reply Truong • 3687 days ago

    thank you for sharing these with us, excellent information

  • Reply Ian Garratt3686 days ago

    I seem to remember Mark saying the domain name is not as important as other priorities on site creation and development, but I suppose every small advantage is a good model to follow.

  • Reply Richard Smith3684 days ago

    Thanks for the great info Kim. Any more information on the new .co domains? And does it help with SEO and traffic generation if I buy the same domain name in com, .net and .org and then just redirect the traffic? Thank you very much.

  • Reply William Pearse3681 days ago

    So many times I've bought domain names and looked back on them and thought "why did I do that!?". It really pays to get domain names that make sense...

  • Reply hermawan hayashi rockefeller3680 days ago

    Thank great, its make me stay in myway with aff to makemoney now and in the future

  • Reply 3680 days ago

    i am so new to this domain stuff. but after reading ur article it is so useful. i will do a new domain and put more thoughts into it.

  • Reply Mark Ward • 3676 days ago

    Thank you for ALL your information! Your site not only informs it also educates.
    That's why I'm glad I found your site.

  • Reply 3670 days ago

    Thankyou all for your help

  • Reply Aanmelden zoekmachine • 3667 days ago

    I think keeping it a short as possible and not using signs in the name will help a lot!

  • Reply 3664 days ago

    can you teach me how to drive traffic to our websites. i mean free traffic. from where do we get free traffic. tq god bless you mark. by the way i am from malaysia and a 'very' newbie to internet and computers.

  • Reply Richard Oneil Long3662 days ago

    I am also a newbe, and I am looking at ideas on domain names. I consider everyone out there a possible source of good information. Keep up the good work.

  • Reply Theo • 3637 days ago

    Great insights, Thanks
    Personally i try for exact match domain names first, i have found that i need to do much less SEO work to rank high in google if i have an exact match .com .net .org (in that order)
    If i can't find exact match i will add a prefix (best,top etc). But definitely keywords in domain name do help a lot.
    My example: Best SEO

  • Reply Michelle Reynolds3625 days ago

    Thank you for pointing out trademarks. This is not an obstacle that I would like to come up against in the future.


  • Reply 2u4 • 3543 days ago

    So my website, 2u4.com, would be a bad choice? :-)

  • Reply Andrew Pupols3536 days ago

    Great tips on getting domain names, never thought about interpretations before.

  • Reply Peter • 3514 days ago

    How you should chose domain name really depends on what your're selling and most importantly how you're making money. You sell affiliate products or you use adsense as you main money making model then you should include main keyword you're trying to rank for.

    Branding is also important and if you're setting up new company then you should choose something that is different and easily memorable and easy to type. Including keywords in this case is also a good idea

  • Reply Nida Sea • 3495 days ago

    I had a hard time finding the right domain name for my site and others I own. There were some I had chosen that simply had no luck at all. One I did have for a long time actually received sales. This was before I knew about keywords and SEO. The things we learn I suppose.

    - Nida

  • Reply Akhar ali3222 days ago

    i always thought in niche marketing that having the keyword in the domain is a must ........now i am hearing it not important.

    i am getting mixed messages here. Please help me as I got many domains on keywords

    Cecille Loorluis3221 days ago

    Hi g1akhtar,

    I quote from the above article:

    "While it's not as important as it once was, using a keyword or phrase that you are trying to rank highly for in your domain name can be helpful. This goes hand in hand with the necessity of choosing a domain name that is related to the topic of your website, seeing as you will use this as the name of your website."

    As mentioned in the above paragraph, it is no longer critical to have your keyword in your domain name. This does not mean that it is not important. If you can have your keyword in the domain, then that is great. But you do not have to get stuck at choosing domain names because you can't get a domain with your target keyword in there.

    Hope that helps. Have a good day!

  • Reply mackenzie • 3009 days ago

    Great post. I was thinking about starting a blog but I don't know where to start. I do know that there is a few do's and don'ts when it comes to domain name registration. I heard that choose to register a domain name with a Qatar domain is better because there are more possibilities for finding your desired domain name available versus US domains. What do you think? Any advice would be greatly appreciated.

  • Reply Rodolfo De Leon1781 days ago

    Once more. Can my domain name be in general(for lack of better word)as in:
    myownbiz.com for use on my niche now or is it better to focus on specific
    target better?
    Plz help!!

    Melissa Johnson1775 days ago

    Hi, Rodolfo --

    I'm afraid I don't understand the question. The biggest issue is to make sure you avoid using specific product names or anything else someone might hold the copyright too.

    If you want more help with domain names, you can always contact our support team (https://www.affilorama.com/support) or talk with other affiliates on the forum! (https://www.affilorama.com/forum/)

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