The following is a guest blog post by Adam Short from Niche Profit Classroom:
Social interaction is huge and Google has been working hard to catch up to rival Facebook. With the launch of the Google Plus One Button we have a powerful new tool that will soon allow Google users to share websites and content the same as Facebook users now do with the Like button.
It’s not shocking that Google has followed suit. After all, Facebook’s Like Button was a viral marketing strike of genius. Millions of sites have since added the little blue button to their site, allowing users to not only voice their approval, but share with their dozens or even hundreds of friends in seconds. Today, you’re unlikely to find a single blog, ecommerce site, or business site without a Facebook Like button.
So, along comes Google with their version of the popular social tool. The official announcement went out on YouTube on March 27. I’ve included the video below because there are some very interesting reveals around the 0:46 second mark. Take a look:
At first, this tool is going to be used for approving search results – a great way for Google to continue tweaking their rankings. But, that’s not all. Check out what the narrator says about the future of the Plus One button:
“…and soon you’ll be able to Plus One more than just search results. You’ll also find Plus One buttons on sites across the web, making it easy to Plus One pages after you have visited them.”
Wow! Now this is a big development.
Think about it for a second. Right now, the +1 button is used just for search. If you search for “beagle training” and decide the fourth or fifth page in the search results is better than the first, you can +1 that ranking, basically telling Google “this search result is the best for this keyword”. That’s powerful and Google will gladly integrate those results into their search rankings.
But, that’s only the start. With +1 in search results, webmasters have very little control over who votes for their site. However, Google is going a little further and this is where things get truly interesting. Imagine what happens when someone clicks the +1 button on a page of your website. Google now knows that someone thinks your content is useful. It’s the same as getting a backlink from another site – someone says “this guy knows his stuff”.
Of course, we won’t know for a little while how much of an impact the +1 button has on search rankings, but I think it’s pretty safe to assume Google will take it into account.
In fact, Matt Cutts – the head of the Web Spam division at Google – has repeatedly said in the past that they want to integrate social interaction into determining content quality. Presumably there was an issue with spam regulation, but now that the +1 button has been rolled out, it’s only a matter of time before this very social tool becomes an important part of their algorithm. After all, they track, monitor, and gather all the results from those clicks. You can bet they’ll use the data.
Further supporting this is a quote from the Webmaster Central blog:
“We expect that these personalized annotations will help sites stand out by showing users which search results are personally relevant to them. As a result, +1’s could increase both the quality and quantity of traffic to the sites people care about.
But the +1 button isn’t just for search results. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site.”
That last line in particular is interesting to me because it basically says right out that Google will soon try to use these +1 recommendations to influence search results.
If there’s anything we know for sure, guessing Google’s intentions is tricky. But, with so much evidence pointing toward social integration into search and the +1 button finally rolled out, I can safely say that a smart webmaster and Internet marketer will keep a close eye on these tools. Soon enough, I believe this tool will become a fantastic resource to better connect with readers while improving rankings in Google.
For more details about the +1 button and Google’s plan for it, here are some links:
P.S. If you enjoyed the above post, make sure you check out my Niche Profit Classroom product.
Note: The above guest blog post by Adam Short may not reflect the views and opinions of Affilorama.
View all 60 comments (Currently displaying latest 50)
Tony • 12 years ago
I suspect this will be yet another feature that will get gammed by autobots and armies of outsource workers but lets hope it does lead to better quality sites rising to the top. Time will tell.
Rusty Ferguson • 12 years ago
Mike Davis • 12 years ago
Devin • 12 years ago
They've got to know this, and not everything Google rolls out is a success. I don't expect +1 to have the widespread adoption that 'like' has, but time will tell. Thanks for the article Adam!
Karleenandhercalmdog • 12 years ago
Thank you for sharing this information and thank you to those who have commented. I always learn from both posts and comments.
Brian • 12 years ago
Wariya • 12 years ago
We have to keep our eyes openned all the time if we need the good placement on Google.
MIKE • 12 years ago
Stan Rosen • 12 years ago
It's an excellent idea. I'm sure when I'm ready which will be shortly, I will also use it.
Thanks for letting me know.
Wolverhampton Plumber • 12 years ago
"Current page 1 ranked sites will naturally be getting more traffic and therefore more use of +1. This will help them to solidify their positions in the rankings while making it harder for perhaps better, more original site to move up the leader board."
It will be interesting to see how this develops.
Presents for Dads • 12 years ago
Woman's Wealth System • 12 years ago
Great Post about Google plus one, Thanks!
We waiting +1
Cleofe Betancourt • 12 years ago
I will definitely add one to my personal websites to gauge whether it pays off
AlexCH • 12 years ago
Expect tons of bots on the market soon.
How +1 is going to be beneficial to my sites it is to be seen...
JCB frc • 12 years ago
GEORGE HUTCHEON PATERSON • 12 years ago
Siddharth • 12 years ago
Siddharth • 12 years ago
Russ • 12 years ago
Time will tell
Mark • 12 years ago
David Withington • 12 years ago
Robert • 12 years ago
and you can bet the Panda update offenders (like Sears and Overstock) will be all over this. There is just too much money on the line. This will become a larger issue for niche affiliate sites and autoblogs.
Curious to see how it affects they way programs like Affiliorama and NPC are taught. They both tend to lean on SEO and blogs rather heavily.
Of course this could end up another "bust" like google buzz.
Leonard Aberts • 12 years ago
Darryl Hudson • 12 years ago
Peter • 12 years ago
Google will of course try to block it..........they already know they will have to.....so around and around we go.
I have ordered my button.
Janice Womack • 12 years ago
Saqib Khan • 12 years ago
Thanks for this information brother, it is much appreciated. I knew about the +1 but was not aware of how it worked or how it could work for marketers like us. You learn something new every day huh?! ;-)
Thanks again and I hope you have a GREAT weekend!
mark fewsmith • 12 years ago
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nokz • 12 years ago
brandon • 12 years ago
Blogger Designs • 12 years ago
bennix • 12 years ago
Thanks a lot for this review.
Google Business Page • 12 years ago
Jordan Brown • 12 years ago
I have been usinga software to help me gain plus ones for my website and I continue to watch my search engine rankings grow at a very fast rate. I love the Google plus ones!
Patrick Walder • 12 years ago
Patrick Barnaby • 12 years ago
William • 12 years ago
Combining this will facebook marketing and getting in to other social networks it could easily increase web traffic to a site.
Ashley • 12 years ago
Rhonda Clark • 12 years ago
I am just curious to know what effect the plus 1 button may have on sites that contain valuable information that has not yet been discovered. Great way for Google to get back in the game!
I will be watching the evolution.
Google plus Login • 12 years ago
Stephen • 12 years ago
delu • 12 years ago
robozou hentai german • 12 years ago
marco • 12 years ago
Also, I found out that you can even buy +1 now on sites like http://plussem.com and http://plusonefans.com
What do you think about this?
Andrew Ha • 12 years ago
jenny.adlaon • 12 years ago
Forum Backlink Store • 11 years ago
Matthew Kenneth • 11 years ago
George Lucas • 11 years ago
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