The Internet marketing industry abounds with tools that promise to make life just a little bit easier. Unfortunately, some of them can be a bit hard on the pocket. This makes things tough when you’re marketing on a budget.
I definitely believe some tools are worth the money you spend on them. But you shouldn’t have to pull out the credit card for every tool you need.
Here are ten of my favorite free Internet marketing tools. They make marketing (and life) just a little less complicated.
1. Traffic Travis
Are you looking for free, easy-to-use SEO software that provides you with valuable data? Your answer is Traffic Travis. Brought to you by the Affilorama group, Traffic Travis is a great tool, especially for newbies who are just learning the ropes.
With the Traffic Travis free download, you can:
- Monitor website performance.
- Conduct a full SEO health check.
- Find out where your site appears for every keyword.
- Use the keyword suggestion tool for SEO and PPC campaigns.
- Analyze the top-ranking sites for your keywords.
If you’re not consistently posting content on your social media accounts, you may as well give up on social media. Harsh but true. But who has the time to post to social media every day?
Simplify your social media management with HootSuite. You can manage multiple social media accounts, schedule posts ahead of time and much more with this web-based social media dashboard. Check it out.
3. Portent Content Idea Generator
If you write a blog, you know how hard it can be to come up with interesting blog titles and headlines. You know your title needs a “hook,” but that’s easier said than done.
Portent’s Content Idea Generator is a nifty tool that allows you to choose a few keywords and then generates a fun title for your article. Needless to say, some of them make no sense, but others are actually quite useful.
Even if you don’t use the actual title for your article, the title maker is pretty handy to help you generate ideas and get content for your blog post. Try it!
4. Google Analytics
Do you love data as much as I do? Yes? Then you have to use Google Analytics.
In Google's own words:
Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.
You can learn a lot about your website and your audience through the data. You can also set up reports and use other tools like Content Experiments to test and adapt your website for optimum performance. Additionally, you can also use Google Analytics data to optimize your paid advertising, too.
Trello is a great collaboration tool that helps you keep projects organized. You can create boards only for yourself or share them with a team. It helps you keep track of progress with easy calendar integration and a web-based interface that you can access via desktop or your phone. It’s a personal favorite.
Self described as “Suggest on steroids,” Übersuggest is a powerful keyword suggestion tool. It combines the powers of Google suggest and similar services to bring you a useful and extensive list of keywords.
The idea is to give you keyword ideas based on real user queries. This may be useful for your next blog post.
Most affiliate marketers have an email list. MailChimp is a great tool to help you design and send email marketing campaigns to your subscribers. With easy Facebook and Wordpress integration, MailChimp can help you grow your list.
Have a new website idea but need to find a domain name? Don’t just check domain availability — check social media sites as well.
Use KnowEm to see whether a domain name or social media handle is already in use. It also scours the United States Patent and Trademark Office database to make sure you don’t have any trademark issues later on.
In short: this useful tool saves you the hassle of checking every site individually to make sure the name you want is available.
9. WordPress SEO
It helps you create better, SEO-friendly content and run a fully optimized site that Google will love. There are plenty of advanced optimization features available but even if you just use the basic focus keyword feature, it’s going to be good for your site.
P.S. If you're interested in customizing your WordPress blog further, we have a list of essential plugins that you should check out.
Another great tool for data lovers. Quantcast measures your audience, analyzes the demographics and gives you information to improve how you connect with your audience.
With detailed demographic, geographic and lifestyle information, Quantcast Measure gives you the best understanding of your online, mobile web and mobile app audiences.
So that’s my list for today: a few Internet marketing tools that provide great value without charging a cent. Some of these tools have paid or professional versions that do even more. However, the free versions do an excellent job, too.
At the time of writing, the free versions are fully functional and aren’t limited-time trials. You can continue using the tools for free without having to upgrade.
Do you use any of these tools? Are there are any other free Internet marketing tools you’d like to add to the list? Let me know in the comments!