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Do I Need A Content Strategy For A Niche Site?

dmcqpu
Posts: 148
Joined: 28 Sep 12
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Do I Need A Content Strategy For A Niche Site?

Hey,

I'm interested in building multiple niche sites. Do I need a content strategy for a niche site? Or do I just move on to the next niche site?

Many thanks,
Alain
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cecille.l
Posts: 6935
Joined: 25 Feb 11
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Hi Alain,

I think any site needs content strategy, not just niche sites. Having a content strategy helps you better schedule when you come out with new articles on your site from research to writing to finally hitting the Publish button.

Content strategy also helps you come up with better content for your site since you will be able to give enough time for each step in the writing process.

Hope that helps. Have a good day!
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Cecille


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dwight1
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Joined: 05 Apr 12
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Cecille, could you share with us what a good content strategy would contain and maybe even provide a sample?

Thanks
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cecille.l
Posts: 6935
Joined: 25 Feb 11
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This blog post is part of content strategy:
The Productivity-Optimized 5-Step Blog Writing Process

The above post comes into play when you're about to write, but content strategy comes even before that. Content strategy is laying out a guide that starts from research to publication of the content on your site. Here's a comprehensive article on what content strategy is along with a template you can download :
http://moz.com/blog/content-strategy-template

Hope that helps. Have a good day!
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Cecille


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dwight1
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Joined: 05 Apr 12
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Thanks, this is very helpful.

I think it will go a long well to helping us build better content on our sites.
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maryt
Posts: 2642
Joined: 16 Apr 12
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My content strategy includes:

1. researching for possible topics (usually looking for trending topics) using targeted keyword or key phrases
2. Content mapping- Here are some good resources to do content mapping:
*http://contentmarketinginstitute.com/2014/11/5-steps-mind-map-content-increase-reach/
*http://sixrevisions.com/content-strategy/content-mapping/
3. Content creatio
4. SEO-ing the content
5. Do inbound marketing
6. Content promotion
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This topic was started on Feb 13, 2015 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.