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Review my site please -

marilynthompson2011
Posts: 5
Joined: 11 May 12
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Review my site please -

Hi,

i am getting very little traffic to this site and no sales, any advice is appreciated. Thanks much!
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toprecruit
Posts: 113
Joined: 08 Feb 10
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Could you please add the URL of your website? :)
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marilynthompson2011
Posts: 5
Joined: 11 May 12
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Oh my, that would help wouldn't it.

http://www.bbqgrillin.com/
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jimcoe
Posts: 398
Joined: 13 Feb 12
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OK,

1. Nav bar is overrun such that "Tips" is wrapped to a lower line (and "Grills" on "Charcoal" page). You need to either edit your theme code or make your menu labels shorter.

2. FTC does not want you to hide your "affiliate disclosure" behind a link. Affilorama staff has been recommending a very short statement in each sales page's footer.

3. Pages are slow to load. Try to keep them under 3 seconds for Google quality score and definetly under 5 seconds. Do a search here for my previous posts on how-to.

3. I'd make the product descriptive site links "target="_blank" type, so those pages on "cooking.com" open up on top of your own page and your visitors are less likely to "wander off" onto cooking.com's pages. Without doing that, you've created many holes in your "sales funnel".

4. In home page 2nd paragraph, making your site name in bold red makes it look like a link.

5. No UVP:
The sun is shining, the kids are playing, and the smells of tasty BBQ are beckoning.


This and the next paragraph are not a Unique Value Proposition. While invoking the "smell of the steak" is probably a good idea (for the carnivores at least), I'd move that down.

A UVP quickly and clearly expresses the answer to 2 inevitable questions in every visitor's mind:
A - "Why should I buy your product (what's in it for me - benefits, not features)?"
B - "Why should I buy it from you and not from your competition?"

6. No Authority/Trust symbols. There is nothing that shows you're an authority on the subject and should be trusted. You need things like testimonials, emblems from associations, awards and such.

7. The site is seasonal. I guess that's good, but what's you marketing plan for when it's no longer "grillin time"?

8. Google would rather you call "Notices" "Policies" (and you need a privacy policy) and they like an "About" page, as well as a "Contact" page (which you have). Some other things that make a site look less like what Google wants to get rid of:
A. A physical address and phone number (best in every page's footer). "Real business sites" have these, while affiliate sales sites (which Google dislikes if not meeting their parameters) usually don't. Not saying Google is specifically going after all affiliate sites, but just that they do seem to be looking to ignore any they consider spammy in their search index.
B. More content pages.

9. Sometimes your social network plugin is staying over the sub-pages, rather than collapsing into the left sidebar (when viewed in Internet Explorer 9). Maybe it would work better in the right sidebar? Or just use a different plugin, like the one in the WordPress "Jetpack".

Hope this helps...
_jim coe
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marilynthompson2011
Posts: 5
Joined: 11 May 12
Trust:
Thanks so much Jim for your extensive list! I have made changes to my site but because of the plug-in I used to load the product seems I can't speed up the pages. I have also applied your advice to a couple other sites.

Learned much, thank you again!
- marilyn
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angelinwilliams87
Posts: 17
Joined: 03 Aug 12
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Hi,

To get traffic to your website, do seo services , manage the reputation of your websites. Getting more backlinks by blog commenting, forum posting ,etc.. traffic increases to a website. And also search engine page ranking is very important for a site which also increases visitors.

reputation management
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This topic was started on Aug 06, 2012 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.