24 Apr 14 11:51 am
I personally think that small content sites are way more difficult to rank than content rich sites.
With a small site you are limited to just the content you have, meaning static content, it just sits there like a sales page. The experts will tell you that starting a blog will do wonders for a static website because the SEs (search engines) love new-fresh content.
As an example take my website needanarticle.com, I have fallen into the death trap of working IN my business instead of ON it and because of that our Blog and content has been lacking. So what has happened with our traffic? The answer is nothing, yeah nothing, because we haven't posted/created anything NEW, NO NEW traffic has come in. (Just the normal traffic that we have already built up and along with other traffic sources.)
So as you can see currently my site might as well be a 'static' small site and so no new SE traffic comes in because of that. If you want to build a small site that's up to you but just know that it can only go so far in terms of EARNING traffic.
Few content, few keywords, few traffic chances.
Lots of content, lots of keywords, lots of traffic chances.
Also think about a competitor of yours who adds a blog and/or creates content regularly, I believe she will outrank your small static website easily.
For structure go with a magazine-style home page, that links to your content pages (posts) and within your posts have CTAs (call to action/s) in them.
(Each post needs to serve a purpose and needs to serve a certain audience: http://www.affilorama.com/blog/create-a ... niche-site
Usually in WP you would use a PAGE for something you want to be static like a sales page and you would use a POST for something other than that, like a quick fresh blog post.
Here's a pretty simple site I found with a quick Bing search:
The concept is pretty simple, here's some free helpful content (tips, articles, email ethical bribe vid, etc) and if you want/need more, here's a product to buy. They have a few 'static' pages with a call to action on each and a blog where they publish/post the fresh helpful content regularly and I'm guessing you can find a few CTAs in these posts as well (for you that would be the affiliate links and banners etc), also notice they have social media going as well, pretty pretty good!