17 Mar 07
16 May 07 9:02 pm
I am new to affiliate marketing and have a question about domain names.
Should the domain name I choose be general or specific?
ie if I want to promote the guitar lessons, should I go forwww.how-to-play-the-guitar.com
or should I opt for www.playingmusic.com
If I go for the general name, it allows for expansion, whilst the specific name is very niche
Also take into account that your visitors might return. I would hate to have to type in a domain name with that many dashes. My opinion:
Get a short, easy to memorize domain that makes sense.
For example, if somone types in "how to play the guitar" then the first dashed domain would be highly relevant and the user is much more likely to click on that domain than "playingmusic,com", as it doesn't immediately tell what the site is about.
Use simple logic to think of a domain name.
Try finding an alternative domain name for the first one; e.g. "LearnToPlayGuitarFast.com", or something memorable that makes just as much sense, e.g. "RockstarGuitar.com". This last example might even be easier to memorize because of its unique name.
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