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Domain names - General or Specific?

dnr2109
Posts: 6
Joined: 16 May 07
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Domain names - General or Specific?

Hi all,
I am new to affiliate marketing and have a question about domain names.
Should the domain name I choose be general or specific?

ie if I want to promote the guitar lessons, should I go for
http://www.how-to-play-the-guitar.com or should I opt for
http://www.playingmusic.com.
If I go for the general name, it allows for expansion, whilst the specific name is very niche

Any thoughts?
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chatyak86
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Joined: 17 Jun 06
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I would go for the more general one... although if you plan to teach guitar I would try to keep it a little more to the guitar side. Sometimes the keyword has an effect in the search results if you use it with your domain name.
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sean06
Posts: 1377
Joined: 16 Jun 06
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I think the first one has too many dashes in it. If I was making a site purely about guitar, I'd try to include guitar somewhere in the domain name. It might win you a couple of points with google, but it's not going to make a massive difference.
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rudolf
Posts: 75
Joined: 17 Mar 07
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dnr2109 wrote:Hi all,
I am new to affiliate marketing and have a question about domain names.
Should the domain name I choose be general or specific?

ie if I want to promote the guitar lessons, should I go for
www.how-to-play-the-guitar.com or should I opt for
www.playingmusic.com.
If I go for the general name, it allows for expansion, whilst the specific name is very niche

Any thoughts?


Also take into account that your visitors might return. I would hate to have to type in a domain name with that many dashes. My opinion:

Get a short, easy to memorize domain that makes sense.

For example, if somone types in "how to play the guitar" then the first dashed domain would be highly relevant and the user is much more likely to click on that domain than "playingmusic,com", as it doesn't immediately tell what the site is about.

Use simple logic to think of a domain name.

Try finding an alternative domain name for the first one; e.g. "LearnToPlayGuitarFast.com", or something memorable that makes just as much sense, e.g. "RockstarGuitar.com". This last example might even be easier to memorize because of its unique name.

Regards, Rudolf
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diogenes
Posts: 61
Joined: 15 Mar 07
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I've been encouraged to use as short a domain name as possible that makes sense. Ideally an anagram if possible. That way when its got your subdomain name attached to it, it doesn't fly off the edge of the screen.

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dnr2109
Posts: 6
Joined: 16 May 07
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Thanks to everyon for your input, I have gone with a generic domain name that I can expand over time
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