Joined: 19 Aug 22
19 Jan 23 8:05 am
SEO stands for -Search Engine Optimization)& SMM stands for -(Social Media Marketing). There are two different digital marketing strategies that have different goals and techniques.
SEO is focused on improving a website's ranking in search engine results pages (SERPs) for targeted keywords. It involves making on-page and off-page changes to a website to make it more attractive to search engines. SEO is focused on organic traffic, which is free and comes from search engines like Google, Bing, and Yahoo.
SMM, on the other hand, is focused on promoting a brand, product, or service through social media platforms. It involves creating and sharing content on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. The goal of SMM is to increase brand awareness, engagement, and lead generation. It is focused on paid and organic traffic that comes from social media platforms.
Both SEO and SMM are important for a comprehensive digital marketing strategy, as they complement each other and help to reach different aspects of the online presence. While SEO helps to bring organic traffic to a website, SMM can help to increase brand awareness and engagement.