Joined: 19 Jun 09
17 Oct 10 6:19 pm
well, although more is better, the reason Mark showed how to target the lower search keywords is that they are easier to rank for. Rather than spending months trying to rank for one keyword with 2k monthly searches, you can spend a few weeks and get rankings on 5 or 6 keywords that each get 500 monthly searches. You get the same or more traffic with less time invested.
the higher search keywords will bring more traffic, but they will take longer to rank as well. What I usually do is target the low search keywords initially, and get a site ranking quickly. then, over time I will target higher search keywords, and spend more time to get them ranking highly.