15 Apr 07 12:40 pm
Zero Impressions With Google Adwords - How Can This Be?
The day before yesterday we started our adwords campaign.
The first day we did some research on keywords with the Overture tool.
Keyword prhase #1 shows ~200 queries a month
Keyword prhase #2 shows ~2300 queries a month
Keyword prhase #3 shows ~2400 queries a month
We decided to use #1 for one day to see what kind of results we could be expecting.
The keyword costs around $0,40 per click, daily budget is $15. We ran the test for one day, with three different (splittested) ads, perfectly optimized using Mark's tips, with a link leading to a long sales pitch, with also all the optimization (keywords, meta tags, 30 articles, etc.)
Results after that day of testing:
0 sales (this is nothing unusual)
We decided that we were now ready to go for keywords #2 and #3. Otherwise it would take too long before we see any results.
The second day we targeted some more keywords that also cost around $0,40, with a daily budget of $25. We used the exact same ads to rotate.
After this day, we were rather surprised with the results. ZERO impressions for the keyword phrases #2 and #3. Phrase #1 was kept running and received (only) 2 extra impressions without clickthroughs.
..How can this be? After some quick research I have some suspicions, but I just don't know what the exact problem is. We've checked the following:
- Campaign settings are all OK. We didn't change these after the first (successfull) test so that just can't be it.
- Keywords are all active. We've bid up to places around 7th place.
- Ads are showing. We've ran test with Googles Ad test tool and the ads are definetely showing.
Could it be that Google wants to review our ads first, thus keeping our ads "on hold"? This would be odd, since you'd expect they would review your ads before.
Or, perhaps our max. daily budget is too low? With queries for #2 and #3 around 2400 a month (and that's just for Yahoo) the competition might be tough, and advertisers who set a bigger daily budget might be given the advantage. But then again, why is the Google ad test putting us at 7th position? Everytime we refresh the page our ad maintains a solid position at 7th place.
There's no problem with our account; there are no messages, no emails have been sent to us, and our billing information (by creditcard) is perfectly fine.
Any help would be really appreciated! Thanks a lot,
Regards, Maarten & Rudolf
This account is managed by two persons; Maarten and Rudolf. You may find either of us posting individually with this account.